Reusable Swiffer Pads

Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $440K a year.

Searches, last 12 months

489K

Growth, 90 days vs prior 90

-0.3%

Conversion, latest week

9.4%

Market size, estimated

$440Ka year

Peak month

July1.8× the quietest month

Top search term

reusable swiffer mop pads124K searches a year

Listings sell for $9.56 on average, from $5.33 to $19.62. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $9.56 that is $19K to $24K a year per listing.

Average price

$9.56under the $15 to $100 sweet spot

Price range

$5.33–$19.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

$19K–$24K

Returns

1.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #104 within Mopping. It carries 3,398 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

4.2%

Average rank

#104in Mopping

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

3,398per listing

Listings tracked

29

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

10Amazon's first-year sales bar

Average brand age

32 months