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Reusable Sponges for Dishes

Fail

Demand is soft, at -14.2% this quarter, so Reusable Sponges for Dishes is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$90K/yr140K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
61%top-5 click share · 13 brands · 22 sellers

Flapen Score

Reusable Sponges for Dishes against its category

The dotted line is the Health & Household average. Past it, Reusable Sponges for Dishes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reusable Sponges for Dishes market on Amazon at a glance

Shoppers on Amazon United States searched for Reusable Sponges for Dishes 140K times last year and spent an estimated $90K. The top 5 brands take 73% of clicks. Demand peaks in Apr–Jul–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
6.5%
Market size, estimated
$90Ka year
Peak month
April2.2× the quietest month
Top search term
reusable sponges25K searches a year

02 · Price

A sale here is worth $9.92.

Listings sell for $9.92 on average, from $4.82 to $19.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.92 that is $2K to $5K a year per listing.

Average price
$9.92under the $15 to $100 sweet spot
Price range
$4.82–$19.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #698 within Scouring Pads & Sticks. It carries 4,615 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#698in Scouring Pads & Sticks
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
4,615per listing
Listings tracked
17

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Reusable Sponges for Dishes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

22%

  • Brand 133%
  • Brand 215%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Reusable Sponges for Dishes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Reusable Sponges for Dishes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reusable sponges25K/yr
  • washable sponges14K/yr
  • reusable dish sponge13K/yr
  • reusable sponges for dishes14K/yr
  • washable sponges for dishes8K/yr
  • reusable dish scrubber8K/yr
  • campanelli sponges7K/yr
  • washable dish sponges8K/yr
  • microfiber sponges kitchen7K/yr
  • reusable sponge7K/yr

Reviews and returns

What reviews say buyers love and hate about Reusable Sponges for Dishes

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Cleaning”
14%of negative reviews mention “Thickness”
0.6%of orders come back
“Flat not thick”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Reusable Sponges for Dishes questions

Answered from the same tracked data.