Is reusable sponges for dishes profitable to sell on Amazon United States?

The niche generates $90K/yr across 17 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (43/100).

How competitive is the reusable sponges for dishes niche?

13 brands and 22 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in reusable sponges for dishes?

Top complaints mined from reviews: Thickness, Ease Of Cleaning, Smell. The return rate is 0.6%.

When does demand for reusable sponges for dishes peak?

Demand peaks in Apr–Jul–Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the reusable sponges for dishes niche?

Listings span $4.82–$19.44; the average listing price is $9.92 (sweet spot $15–$100). The average incumbent carries 4,615 reviews — the moat a new listing must climb.

reusable sponges for dishes

Skip it

Soft demand (-14.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.92

avg listing price — sweet spot $15–$100

Price range

Okay$4.82–$19.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,614.59

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$90K

$90K/yr · 140K searches

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, reusable sponges for dishes is a $90K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–Jul–Nov. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

reusable sponges for dishes market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $79K–$99K; units × avg price
Conversion rate: 6.5%
Avg BSR: #698
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

22%

SCRUBIT33%
Skoy15%
GLIMGLINT9%
HOMEXCEL9%
Wet-It!7%
wmm5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.

Peak months: Apr, Jul, Nov · busiest ÷ quietest = 2.2×

Open Trend

Top reusable sponges for dishes search terms

reusable sponges25K/yr -14.2%7.1% conv.
washable sponges14K/yr +0.5%5.3% conv.
reusable dish sponge13K/yr -19.8%5.3% conv.
reusable sponges for dishes14K/yr -28.6%6.4% conv.
washable sponges for dishes8K/yr -9.6%9.2% conv.
reusable dish scrubber8K/yr +8.3%2.6% conv.
campanelli sponges7K/yr +5.6%2.9% conv.
washable dish sponges8K/yr -29.7%7.0% conv.
microfiber sponges kitchen7K/yr -12.3%4.0% conv.
reusable sponge7K/yr -8.7%5.5% conv.

All search terms

Top reusable sponges for dishes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Multi-Purpose Sponges Kitchen By Scrub-it - Non-Scratch Microfiber sponges for Cleaning Along with Heavy Duty Scrubbing Power - Reusable Dish Sponge for Dishes Pots and Pans (6 Pack Small)

SCRUBIT$9.934.6★24,254 rev

Skoy Scrub 4-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs

Skoy$13.734.7★18,747 rev

GLIMGLINT 12Pack Dish Sponges Kitchen Non-Scratch Microfiber Sponges for Cleaning Reusable Dish Sponge for Dishes Pots and Pans (Multicolor)

GLIMGLINT$8.594.6★191 rev

Wet-it! Skrubba 3-Pack Reusable Dish Scrubbers Non-Scratch Scouring Pads for Kitchen & Household Eco-Friendly Dishwasher Safe Scrub Sponges for Dishes Pots & Pans (Vogue)

Wet-It!$10.914.6★1,254 rev

Multipurpose Kitchen Scrub Sponges Heavy Duty Cleaning Non-Scratch Scrub Sponge Reusable Microfiber Sponge for Household Cleaning Six Color Packaging (6pcs)

wmm$4.824.3★125 rev

Newest

by launch date

Multi-Purpose Scrub Kitchen Sponges 12 Pack Dish Sponge Dual-Sided Non-Scratch Microfiber & Metal Scrubber Reusable Sponges for Dishes Pots Glass Sink Stovetop & Bathroom (Gray)

ZTLGE$7.00189 rev

4mo ago

GLIMGLINT 12Pack Dish Sponges Kitchen Non-Scratch Microfiber Sponges for Cleaning Reusable Dish Sponge for Dishes Pots and Pans (Multicolor)

GLIMGLINT$8.59191 rev

8mo ago

CAMPANELLI Premium Dual-Sided Dish Sponge | Chenille Microfiber & DiamondFiber Scrubber Washable Reusable Sponges for Dishes Pots & Pans Ergonomic Grip | 3 Pack - Taupe Gray Red

Campanelli Products$19.4421 rev

9mo ago

Multipurpose Kitchen Scrub Sponges Heavy Duty Cleaning Non-Scratch Scrub Sponge Reusable Microfiber Sponge for Household Cleaning Six Color Packaging (6pcs)

wmm$4.82125 rev

10mo ago

WANWLI Dish Sponge Kitchen Sponges Scrub Sponges Double Sided Cleaning Non Scratch Ultra fine Fiber Wiping+Stainless Steel Wire to Remove Stubborn Stains Durable Thickening (Large 6-Pack)

WANWLI$8.16235 rev

1y ago

What buyers say about reusable sponges for dishes

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning24%

“Great for cleaning”

Quality-Overall11%

“Great quality and exactly as described”

Durability11%

“they're holding up well”

Value For Money10%

“Excellent value”

Size-Overall4%

“Convenient size”

Washability4%

“Its easy to wash”

Color3%

“theyre very colorful”

Soft Feel3%

“Soft and easy to use”

Ease Of Use3%

“Easy to use”

Scratch Resistance3%

“Without scratching”

What buyers complain about

Thickness14%

“Flat not thick”

Ease Of Cleaning8%

“turned out to be a poorly made cleaning item”

Smell8%

“They are quick to smell”

Size-Overall7%

“A small sponge”

Durability5%

“I was a bit disappointed they started fraying after 1 week”

Value For Money5%

“No wonder so cheap”

Quality-Overall5%

“Too thin and bad quality”

Advertised Vs Actual Product2%

“Not as advertised”

Hard Feel2%

“It is not soft”

Absorbency2%

“definitely not absorbent”

Top return reasons

Advertised Vs Actual Product15%

Size-Overall11%

Thin11%

Material Quality10%

Quality-Overall6%

Wet Cleaning5%

Scratch Resistance5%