Reusable Paper Towels

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $764K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

3.2%

Market size, estimated

$764Ka year

Peak month

January1.5× the quietest month

Top search term

reusable paper towels739K searches a year

Listings sell for $18.93 on average, from $6.22 to $33.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $18.93 that is $14K to $19K a year per listing.

Average price

$18.93inside the $15 to $100 sweet spot

Price range

$6.22–$33.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$14K–$19K

Returns

0.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #128 within Cleaning Cloths. It carries 2,009 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#128in Cleaning Cloths

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,009per listing

Listings tracked

46

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months