Reusable Panty Liners

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

2.7%

Market size, estimated

$40Ka year

Peak month

August1.7× the quietest month

Top search term

reusable panty liners35K searches a year

Listings sell for $18.95 on average, from $8.71 to $44.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.95 that is $0 to $2K a year per listing.

Average price

$18.95inside the $15 to $100 sweet spot

Price range

$8.71–$44.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.3%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #188 within Feminine Care. It carries 3,006 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

95%

Out of stock, average day

1.2%

Average rank

#188in Feminine Care

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

3,006per listing

Listings tracked

22

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months