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Retractable Lint Roller

Fail

Shoppers spend an estimated $27K a year here, so Retractable Lint Roller is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$27K/yr49K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
43%top-5 click share · 10 brands · 40 sellers

Flapen Score

Retractable Lint Roller against its category

The dotted line is the Health & Household average. Past it, Retractable Lint Roller is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retractable Lint Roller market on Amazon at a glance

Shoppers on Amazon United States searched for Retractable Lint Roller 49K times last year and spent an estimated $27K. The top 5 brands take 83% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
4.4%
Market size, estimated
$27Ka year
Peak month
December1.6× the quietest month
Top search term
lint roller with cover17K searches a year

02 · Price

A sale here is worth $12.69.

Listings sell for $12.69 on average, from $5.52 to $22.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.69 that is $1K to $3K a year per listing.

Average price
$12.69under the $15 to $100 sweet spot
Price range
$5.52–$22.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Laundry. It carries 3,098 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#231in Laundry
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,098per listing
Listings tracked
28

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Retractable Lint Roller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

40

Top-5 brand share

83%

Top 20: 90%

Top-5 click share

43%

Top 20: 91%

Open market

7%

  • Brand 150%
  • Brand 219%
  • Brand 310%
  • Brand 47%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (4 brands, 7%)

Demand

Retractable Lint Roller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Retractable Lint Roller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lint roller with cover17K/yr
  • flint lint roller15K/yr
  • lint roller cover9K/yr
  • flint roller6K/yr
  • fint3K/yr

Reviews and returns

What reviews say buyers love and hate about Retractable Lint Roller

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
30%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“Not Sticky enough”
A buyer, on “Adhesion/Stickiness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Retractable Lint Roller questions

Answered from the same tracked data.