Retirement Plates
PassRetirement Plates scores 67 out of 100, a Pass. Shoppers spend an estimated $142K a year here, search demand grew +70.2% this quarter, and an estimated 2.2% of orders come back.
- Flapen Score
- 67 / 100Top 3% of 14,768 Health & Household niches · +18 vs the category median of 4967
- Market size
- $142K/yr181K searches / yr
- 90-day growth
- +70.2%search demand this quarter
- Competition
- 20%top-5 click share · 44 brands · 47 sellers
Flapen Score
Retirement Plates against its category
The dotted line is the Health & Household average. Past it, Retirement Plates is stronger. Inside it, weaker.
Market
The Retirement Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Retirement Plates 181K times last year and spent an estimated $142K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +70.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- +70.2%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $142Ka year
- Peak month
- May3.1× the quietest month
- Top search term
- retirement plates and napkins40K searches a year
02 · Price
A sale here is worth $17.17.
Listings sell for $17.17 on average, from $5.72 to $36.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $17.17 that is $2K to $4K a year per listing.
- Average price
- $17.17inside the $15 to $100 sweet spot
- Price range
- $5.72–$36.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,526 within Disposable Plates, Bowls & Cutlery. It carries 168 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #1,526in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 168per listing
- Listings tracked
- 101
04 · Newcomers
0 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Retirement Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
44 rising
Sellers
47
Top-5 brand share
46%
Top 20: 85%
Top-5 click share
20%
Top 20: 53%
Open market
48%
- Brand 112%
- Brand 212%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Retirement Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 3.1×
Search terms
Top Retirement Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- retirement plates and napkins40K/yr
- retirement plates39K/yr
- retirement party plates16K/yr
- retirement plates and napkins sets21K/yr
- happy retirement plates12K/yr
- retirement cake plates10K/yr
- happy retirement plates and napkins10K/yr
- retirement party plates and napkins8K/yr
- retirement paper plates and napkins7K/yr
- retirement dessert plates6K/yr
Reviews and returns
What reviews say buyers love and hate about Retirement Plates
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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FAQ
Common Retirement Plates questions
Answered from the same tracked data.