retirement plates
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Review moat
Great168.36avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$17.17avg listing price — sweet spot $15–$100
Growth
Great+70.2%90-day search growth — must beat 0% to launch
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$5.72–$36.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$142K$142K/yr · 181K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, retirement plates is a $142K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 67/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
retirement plates market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $215K–$258K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #1,526
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 2.5%
- Avg brand age
- 26 months
- Avg seller age
- 206 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
47
Top-5 brand share
46%
Top 20: 85%
Top-5 click share
20%
Top 20: 53%
Open market
48%
- Qyeahkj12%
- Wiooffen12%
- KHAIVI8%
- Xjoviative7%
- Yiaoyinnz7%
- ZOIIWA6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +70.2% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 3.1×
Top retirement plates search terms
- retirement plates and napkins40K/yr
- retirement plates39K/yr
- retirement party plates16K/yr
- retirement plates and napkins sets21K/yr
- happy retirement plates12K/yr
- retirement cake plates10K/yr
- happy retirement plates and napkins10K/yr
- retirement party plates and napkins8K/yr
- retirement paper plates and napkins7K/yr
- retirement dessert plates6K/yr
Top retirement plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
40Pcs Retirement Paper Plates and Napkins Party Supplies Disposable Happy Retirement Decorations Party Plates Napkins Black Gold Tableware Set for Men Women
Xjoviative$9.204.7★217 rev
48Pcs Happy Retirement Paper Plates and Napkins Retirement Party Decorations Farewell Black and Gold Party Supplies Disposable Dinnerware Dessert Plates for Birthday Graduation Women Men Serves 24
Qyeahkj$13.504.4★84 rev
40PCS Retirement Decorations For Men Happy Retirement Decorations Plates Napkins Tableware Set Black and Golden Disposable Dinnerware Table Decoration Favors for Women Men
KHAIVI$9.064.6★148 rev
200 Pcs Happy Retirement Party Supplies Serve for 50 Guests Colorful Retirement Tableware Set Table Decor Retired Theme Dessert Plates Napkins Dinnerware Party Favor for Men Woman Indoor Outdoor Decor
ZOIIWA$25.234.6★369 rev
96 Pcs Retirement Party Plates Napkins Tableware Set Happy Retirement Supplies Black and Golden Disposable Dinnerware Retired Party Decoration Favors for Women Men 24 Guests
Wiooffen$17.654.4★276 rev
Newest
by launch date
Retirement Party Decorations for Men Women 41Pcs Vintage Retirement Party Supplies Dessert Plate Napkins and Tablecloth Happy Retirement Tableware Set for farewell decorations party Serves 20
LOIYSHINE$12.184 rev
YISKUOPU Black Gold Retirement Party Decorations Tableware 61pcs Retirement Plates and Napkins Tablecloth Forks Retiremen Party Supplies for Men Women Serves 20
YISKUOPU$12.2020 rev
Qyeahkj 48Pcs Happy Retirement Paper Plates and Napkins Retirement Party Decoration Farewell Party Supplies Blue Silver Disposable Paper Dessert Tableware Set for Women Men Leaving Graduation Serve 25
Qyeahkj$12.8884 rev
JPACO 50-Pack Retirement Party Paper Plates 7 The Legend Has Retired Black and Gold Disposable Plates for Retirees Premium Paper Plates for Retirement Party Supplies Coworkers Teachers
JPACO$9.9329 rev
48Pcs Happy Retirement Paper Plates and Napkins Retirement Party Decorations Farewell Black and Gold Party Supplies Disposable Dinnerware Dessert Plates for Birthday Graduation Women Men Serves 24
Qyeahkj$13.5084 rev
Trending
90-day click momentumRetirement Party Decorations for Men Women 41Pcs Vintage Retirement Party Supplies Dessert Plate Napkins and Tablecloth Happy Retirement Tableware Set for farewell decorations party Serves 20
LOIYSHINE$12.184.7★
40Pcs Retirement Paper Plates and Napkins Party Supplies Disposable Happy Retirement Decorations Party Plates Napkins Black Gold Tableware Set for Men Women
Xjoviative$9.204.7★
96 Pcs Happy Retirement Party Supplies Colorful Retirement Paper Plates Napkins Table Decorations Retired Themed Dessert Tableware Set Dinnerware Favor Men Woman Indoor Outdoor Decor for 24 Guests
ZOIIWA$17.224.2★
YISKUOPU Black Gold Retirement Party Decorations Tableware 61pcs Retirement Plates and Napkins Tablecloth Forks Retiremen Party Supplies for Men Women Serves 20
YISKUOPU$12.204.2★
200Pcs Flower Retirement Party Decor for Women White Peony Happy Retirement Plates Tableware Pink Gold Floral Retirement Dinnerware Napkin for Goodbye Going Away Farewell Party Supplies 50 Guests
Yiaoyinnz$26.534.6★
What buyers say about retirement plates
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“As advertised”
“Good price”
“Great colors”
“they're solid for a single-use event”
“Great size”
“Beautiful design”
“Its a perfect way to get a retirement party started at the reasonable list price of $12 at the time of acquisition”
“festive star accents”
“Durable glass, perfect for bourbon, rum or whiskey”
What buyers complain about
“Smaller than expected”
“Very cheap quality”
“Theyre also thinner than expected”
“Not sturdy enough”
“Absolutely NOT WORTH 1/5th of the price charged”
“Picture and video is very deceiving”
“Very thin”
“could not use”
“The white is denge not bright white”
“not recyclable”
Top return reasons
Common questions
- Is retirement plates profitable to sell on Amazon United States?
- The niche generates $142K/yr across 101 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is +70.2%. Flapen's verdict: Worth a look (67/100).
- How competitive is the retirement plates niche?
- 44 brands and 47 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in retirement plates?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.2%.
- When does demand for retirement plates peak?
- Demand peaks in May–Jun; the busiest month runs 3.1× the quietest.
- What does it cost to enter the retirement plates niche?
- Listings span $5.72–$36.02; the average listing price is $17.17 (sweet spot $15–$100). The average incumbent carries 168 reviews — the moat a new listing must climb.