retinol supplements
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.95avg listing price — sweet spot $15–$100
Price range
Good$4.67–$31.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,671.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, retinol supplements is a $67K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
retinol supplements market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $64K–$80K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #350
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 5.5%
- Avg brand age
- 92 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
455
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
17%
- Pure Encapsulations40%
- NOW Foods13%
- Bronson12%
- Peak Performance7%
- MARYRUTH'S6%
- PROTOCOL FOR LIFE BALANCE6%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.5×
Top retinol supplements search terms
- vitamin a retinol14K/yr
- organic vitamin a10K/yr
- vitamin a retinol supplement6K/yr
- pure vitamin a6K/yr
- retinol vitamin a7K/yr
- pure encapsulations vitamin a4K/yr
- retinol supplements3K/yr
- vitamin a organic3K/yr
Top retinol supplements products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Encapsulations Vitamin A - 3 000 mcg - from Cod Liver Oil - Immune & Vision Support* - Vitamin A Palmitate Supplement - Non-GMO - 120 Softgel Capsules
Pure Encapsulations$11.994.7★3,541 rev
Pure Encapsulations Vitamin A + Carotenoids (Lutein Zeaxanthin and Astaxanthin) | Hypoallergenic Dietary Supplement | 90 Capsules
Pure Encapsulations$31.124.7★313 rev
Bronson Vitamin A 10 000 IU Healthy Vision and Immune Support 250 Softgels
Bronson$9.954.7★23,331 rev
NOW Supplements Vitamin A 10 000 IU Eye Health* Essential Nutrition 100 Softgels
NOW Foods$4.674.8★5,328 rev
MARYRUTHS Organics USDA Organic Vitamin A Liquid Drops 1 oz Sugar Free
MARYRUTH'S$16.684.6★1,073 rev
Newest
by launch date
USDA Organic Vitamin A Liquid Drops Supplement - Vegan High Bioavailability for Eye Skin + Bone Health - for Adults Men Women Kids - Vit A Oil Retinyl Palmitate - Gluten Free Zero Sugar 1 fl oz
Peak Performance$21.37314 rev
MARYRUTHS Organics USDA Organic Vitamin A Liquid Drops 1 oz Sugar Free
MARYRUTH'S$16.681,073 rev
Why Not Natural Vitamin A Drops 10000 IU - Liquid retinyl Palmitate with Coconut MCT Oil Vegan VIT A Supplement for Skin - 1 oz sublingual Tincture
Why Not Natural$19.011,499 rev
SHIZAM Retinol Vitamin A Gummies Gummy Vitamins for Clear Complexion & Glowing Skin: Anti-Aging Multi-Vitamin for Women: Collagen Booster: Pill/Pills Capsule/Capsules Supplement/Supplements Alt
SHIZAM$19.85135 rev
Certified Organic Vitamin A 5000 IU Supplement Capsules - High Potency Vitamins - for Adults Men Women Kids - Made with Carrot Juice - Great for Immune Skin Eye Support - Non GMO Vegan Pills
Peak Performance$21.33742 rev
Trending
90-day click momentum
Freeda Vitamin A 15 000 IU Retinyl Palmitate Vegan Kosher No Fish Eye Vision Immune & Skin Support Tiny Easy-to-Swallow Tablets VIT A Vitamina A Supplement 250 Tablets
FREEDA$24.384.5★
PROTOCOL FOR LIFE BALANCE Vitamin A 25 000 IU - Eye Retina and Immune Health - 100 Softgels
PROTOCOL FOR LIFE BALANCE$10.884.6★
Pure Encapsulations Vitamin A + Carotenoids (Lutein Zeaxanthin and Astaxanthin) | Hypoallergenic Dietary Supplement | 90 Capsules
Pure Encapsulations$31.124.7★
NOW Supplements Vitamin A 10 000 IU Eye Health* Essential Nutrition 100 Softgels
NOW Foods$4.674.8★
Why Not Natural Vitamin A Drops 10000 IU - Liquid retinyl Palmitate with Coconut MCT Oil Vegan VIT A Supplement for Skin - 1 oz sublingual Tincture
Why Not Natural$19.014.6★
What buyers say about retinol supplements
What buyers praise and complain about, mined from review topics.What buyers love
“A Great Vitamin Supplement”
“Good price”
“Quality: Feels well manufactured and sealed”
“My skin is smoother”
“Great For Restoring Skin”
“hydrates so well”
“Works good for eye health”
“Very good for your skin health”
“Better than expected”
“easy swallow jell caps”
What buyers complain about
“Way too greasy for me”
“Allergic reaction”
“This is too much Vitamin A dose”
“Weird odor”
“Skin was burning for a week”
“Doesnt work”
“then my face started getting dry”
“Not absorbing”
“It made my skin oily”
“Even a tiny drop makes you nauseated”
Top return reasons
Common questions
- Is retinol supplements profitable to sell on Amazon United States?
- The niche generates $67K/yr across 15 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the retinol supplements niche?
- 12 brands and 455 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in retinol supplements?
- Top complaints mined from reviews: Oily/Greasy, Allergies, Vitamin. The return rate is 0.3%.
- When does demand for retinol supplements peak?
- Demand peaks in Apr; the busiest month runs 1.5× the quietest.
- What does it cost to enter the retinol supplements niche?
- Listings span $4.67–$31.12; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 4,671 reviews — the moat a new listing must climb.