Retinol Supplements
FailShoppers spend an estimated $67K a year here, so Retinol Supplements is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $67K/yr55K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 69%top-5 click share · 12 brands · 455 sellers
Flapen Score
Retinol Supplements against its category
The dotted line is the Health & Household average. Past it, Retinol Supplements is stronger. Inside it, weaker.
Market
The Retinol Supplements market on Amazon at a glance
Shoppers on Amazon United States searched for Retinol Supplements 55K times last year and spent an estimated $67K. The top 5 brands take 77% of clicks. Demand peaks in Apr. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $67Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- vitamin a retinol14K searches a year
02 · Price
A sale here is worth $15.95.
Listings sell for $15.95 on average, from $4.67 to $31.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $15.95 that is $4K to $8K a year per listing.
- Average price
- $15.95inside the $15 to $100 sweet spot
- Price range
- $4.67–$31.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #350 within Vitamin A. It carries 4,671 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 5.5%
- Average rank
- #350in Vitamin A
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 4,671per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Retinol Supplements products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pure Encapsulations Vitamin A - 3 000 mcg - from Cod Liver Oil - Immune & Vision Support* - Vitamin A Palmitate Supplement - Non-GMO - 120 Softgel Capsules
- Price
- $11.99
- Rating
- 4.7/5
- Reviews
- 3,541
- Age
- 15y ago

Pure Encapsulations Vitamin A + Carotenoids (Lutein Zeaxanthin and Astaxanthin) | Hypoallergenic Dietary Supplement | 90 Capsules
- Price
- $31.12
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 10y ago

Bronson Vitamin A 10 000 IU Healthy Vision and Immune Support 250 Softgels
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 23,331
- Age
- 19y ago

NOW Supplements Vitamin A 10 000 IU Eye Health* Essential Nutrition 100 Softgels
- Price
- $4.67
- Rating
- 4.8/5
- Reviews
- 5,328
- Age
- 24y ago

MARYRUTHS Organics USDA Organic Vitamin A Liquid Drops 1 oz Sugar Free
- Price
- $16.68
- Rating
- 4.6/5
- Reviews
- 1,073
- Age
- 4y ago
Trending
estimated 90-day click momentum
Freeda Vitamin A 15 000 IU Retinyl Palmitate Vegan Kosher No Fish Eye Vision Immune & Skin Support Tiny Easy-to-Swallow Tablets VIT A Vitamina A Supplement 250 Tablets
- Price
- $24.38
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 16y ago

PROTOCOL FOR LIFE BALANCE Vitamin A 25 000 IU - Eye Retina and Immune Health - 100 Softgels
- Price
- $10.88
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 14y ago

Pure Encapsulations Vitamin A + Carotenoids (Lutein Zeaxanthin and Astaxanthin) | Hypoallergenic Dietary Supplement | 90 Capsules
- Price
- $31.12
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 10y ago

NOW Supplements Vitamin A 10 000 IU Eye Health* Essential Nutrition 100 Softgels
- Price
- $4.67
- Rating
- 4.8/5
- Reviews
- 5,328
- Age
- 24y ago

Why Not Natural Vitamin A Drops 10000 IU - Liquid retinyl Palmitate with Coconut MCT Oil Vegan VIT A Supplement for Skin - 1 oz sublingual Tincture
- Price
- $19.01
- Rating
- 4.6/5
- Reviews
- 1,499
- Age
- 4y ago
Newest
by launch date
USDA Organic Vitamin A Liquid Drops Supplement - Vegan High Bioavailability for Eye Skin + Bone Health - for Adults Men Women Kids - Vit A Oil Retinyl Palmitate - Gluten Free Zero Sugar 1 fl oz
- Price
- $21.37
- Rating
- 4.6/5
- Reviews
- 314
- Age
- 2y ago

MARYRUTHS Organics USDA Organic Vitamin A Liquid Drops 1 oz Sugar Free
- Price
- $16.68
- Rating
- 4.6/5
- Reviews
- 1,073
- Age
- 4y ago

Why Not Natural Vitamin A Drops 10000 IU - Liquid retinyl Palmitate with Coconut MCT Oil Vegan VIT A Supplement for Skin - 1 oz sublingual Tincture
- Price
- $19.01
- Rating
- 4.6/5
- Reviews
- 1,499
- Age
- 4y ago

SHIZAM Retinol Vitamin A Gummies Gummy Vitamins for Clear Complexion & Glowing Skin: Anti-Aging Multi-Vitamin for Women: Collagen Booster: Pill/Pills Capsule/Capsules Supplement/Supplements Alt
- Price
- $19.85
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 4y ago

Certified Organic Vitamin A 5000 IU Supplement Capsules - High Potency Vitamins - for Adults Men Women Kids - Made with Carrot Juice - Great for Immune Skin Eye Support - Non GMO Vegan Pills
- Price
- $21.33
- Rating
- 4.6/5
- Reviews
- 742
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
455
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
17%
- Pure Encapsulations40%
- NOW Foods13%
- Bronson12%
- Peak Performance7%
- MARYRUTH'S6%
- PROTOCOL FOR LIFE BALANCE6%
- Open — no brand owns it (6 brands, 17%)
Demand
Retinol Supplements search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.5×
Search terms
Top Retinol Supplements search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin a retinol14K/yr
- organic vitamin a10K/yr
- vitamin a retinol supplement6K/yr
- pure vitamin a6K/yr
- retinol vitamin a7K/yr
- pure encapsulations vitamin a4K/yr
- retinol supplements3K/yr
- vitamin a organic3K/yr
Reviews and returns
What reviews say buyers love and hate about Retinol Supplements
We read the reviews and the return reasons for every product selling here.
“Way too greasy for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retinol Supplements questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









