Is retention tape profitable to sell on Amazon United States?

The niche generates $100K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (35/100).

How competitive is the retention tape niche?

7 brands and 46 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in retention tape?

Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Ease Of Use. The return rate is 0.5%.

When does demand for retention tape peak?

Demand peaks in Sep–Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the retention tape niche?

Listings span $6.94–$13.70; the average listing price is $10.39 (sweet spot $15–$100). The average incumbent carries 2,022 reviews — the moat a new listing must climb.

retention tape

Skip it

Prices mostly outside the sweet spot ($6.94–$13.70) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible14.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,022.44

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.39

avg listing price — sweet spot $15–$100

Market size

Okay$100K

$100K/yr · 65K searches

Growth

Bad-10.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad$6.94–$13.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, retention tape is a $100K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 35/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

retention tape market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $104K–$130K; units × avg price
Conversion rate: 14.9%
Avg BSR: #206
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 7.7%
Avg brand age: 73 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Mölnlycke38%
Medline30%
Healqu17%
Mefix8%
FRESINIDER3%
Smith & Nephew2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 57 weeks — -10.9% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

Open Trend

Top retention tape search terms

mefix tape20K/yr -12.9%13.7% conv.
dressing retention tape9K/yr +19.0%8.3% conv.
retention tape8K/yr -2.5%12.5% conv.
mefix tape for henna6K/yr -43.9%12.1% conv.
medfix dressing retention tape5K/yr +9.0%19.3% conv.
medline tape5K/yr +22.4%7.7% conv.
retention tape for wound care4K/yr -35.5%11.4% conv.
mefix3K/yr -1.6%15.2% conv.
mefix medical tape4K/yr -42.3%22.3% conv.

All search terms

Top retention tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mefix Perforated Dressing Retention Tape with Liner 2 x 11 Yd 310599 1 Box 1 /Box

Mölnlycke$8.804.7★1,754 rev

Dressing Retention Tape - 2 x 11yd 2 Rolls Premium Non-Woven Hypoallergenic Cloth - Secure and Gentle Adhesive for Wound Dressings - Latex-Free and Versatile for Sensitive Skin Care - HEALQU

Healqu$10.114.6★2,156 rev

Medline MedFix Dressing Retention Tape with S-Release Liner Secures Primary Dressings and Medical Appliances 4 x 11 yd

Medline$13.704.7★3,868 rev

Medline MedFix Dressing Retention Tape with S-Release Liner Secures Primary Dressings and Medical Appliances 2 x 11 yd

Medline$11.704.7★3,868 rev

Medline MedFix Dressing Retention Tape with S-Release Liner Secures Primary Dressings and Medical Appliances 6 x 11 yd

Medline$11.754.7★3,868 rev

Newest

by launch date

FRESINIDER Dressing Retention Tape 2 Rolls 2 x 11 Yards Hypoallergenic Medical Fixation Tape for Securing Dressings & Bandages Breathable Non-Woven Fabric Gentle Adhesion Latex Free

FRESINIDER$10.0252 rev

8mo ago

NBLEISHI Dressing Retention Tape 2 x 11 yd 1 Roll

NBLEISHI$6.94251 rev

2y ago

Dressing Retention Tape - 2 x 11yd 2 Rolls Premium Non-Woven Hypoallergenic Cloth - Secure and Gentle Adhesive for Wound Dressings - Latex-Free and Versatile for Sensitive Skin Care - HEALQU

Healqu$10.112,156 rev

5y ago

Mefix - 311099 4 x 11 yds (10cm x 10m) Dressing Fixation Fabric

Mefix$11.06444 rev

8y ago

Medline MedFix Dressing Retention Tape with S-Release Liner Secures Primary Dressings and Medical Appliances 4 x 11 yd

Medline$13.703,868 rev

18y ago

What buyers say about retention tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness30%

“sticks well”

Quality-Overall15%

“Excellent product”

Ease Of Use7%

“Ease of use”

Advertised Vs Actual Product7%

“Works as advertised”

Value For Money6%

“Well worth it”

Efficiency4%

“Works perfectly”

Skin Health3%

“works well on the skin”

Flexibility3%

“It's flexible and easy to use”

Allergies2%

“No skin irritation”

Durability2%

“This was durable”

What buyers complain about

Adhesion/Stickiness35%

“Poor adhesive”

Allergies9%

“May cause a rash”

Ease Of Use5%

“Extremely difficult to remove”

Strength4%

“it is flimsier”

Residue3%

“There is adhesive residue visible on my skin”

Flexibility3%

“is not stretchable and is much more stiff and probably stickier”

Skin Health2%

“Doesnt do good on baby skin”

Sensitivity-Overall2%

“I have a very sensitive skin”

Thickness2%

“The fabric is very thin and low-profile,”

Pain Relief-Overall1%

“EXTREMELY painful to remove”

Top return reasons

Adhesion/Stickiness54%

Size-Overall11%

Advertised Vs Actual Product10%

Functionality-Overall4%

Ease Of Use2%

Product Condition2%

Value For Money2%