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Retayne

Fail

The top 5 brands take 100% of clicks, so Retayne is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$161K/yr62K searches / yr
90-day growth
+26.8%search demand this quarter
Competition
93%top-5 click share · 5 brands · 37 sellers

Flapen Score

Retayne against its category

The dotted line is the Health & Household average. Past it, Retayne is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retayne market on Amazon at a glance

Shoppers on Amazon United States searched for Retayne 62K times last year and spent an estimated $161K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+26.8%
Conversion, latest week
15.4%
Market size, estimated
$161Ka year
Peak month
July1.5× the quietest month
Top search term
synthrapol33K searches a year

02 · Price

A sale here is worth $16.81.

Listings sell for $16.81 on average, from $9.31 to $27.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $16.81 that is $13K to $17K a year per listing.

Average price
$16.81inside the $15 to $100 sweet spot
Price range
$9.31–$27.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$17K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #211 within Laundry. It carries 6,521 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
57%
Out of stock, average day
4.5%
Average rank
#211in Laundry
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
6,521per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Retayne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 220%
  • Brand 319%
  • Brand 44%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Retayne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Retayne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • synthrapol33K/yr
  • synthrapol detergent9K/yr
  • retayne color fixative for quilts8K/yr
  • retayne8K/yr
  • synthrapol for quilts5K/yr

Reviews and returns

What reviews say buyers love and hate about Retayne

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
34%of negative reviews mention “Color”
0.3%of orders come back
“has turned the color of the item that fades”
A buyer, on “Color”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Retayne questions

Answered from the same tracked data.