Retainer Cleaner

Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32.8M a year.

Searches, last 12 months

7.5M

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

11.0%

Market size, estimated

$32.8Ma year

Peak month

December2.1× the quietest month

Top search term

retainer cleaner2.7M searches a year

Listings sell for $39.51 on average, from $5.63 to $133.15. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 30,000 to 40,000 of them. At $39.51 that is $1.2M to $1.6M a year per listing.

Average price

$39.51inside the $15 to $100 sweet spot

Price range

$5.63–$133.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

30,000–40,000

Revenue per listing a year

$1.2M–$1.6M

Returns

0.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #21 within Denture Care. It carries 6,501 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#21in Denture Care

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

6,501per listing

Listings tracked

22

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

30 months