Retainer Case

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-0.6%

Conversion, latest week

7.9%

Market size, estimated

$1.5Ma year

Peak month

January1.2× the quietest month

Top search term

retainer case1.1M searches a year

Listings sell for $8.77 on average, from $4.24 to $24.82. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $8.77 that is $35K to $44K a year per listing.

Average price

$8.77under the $15 to $100 sweet spot

Price range

$4.24–$24.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

$35K–$44K

Returns

1.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #39 within Orthodontic Supplies. It carries 1,481 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#39in Orthodontic Supplies

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,481per listing

Listings tracked

36

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

41 months