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Retainer Brush

Fail

Shoppers spend an estimated $55K a year here, so Retainer Brush is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$55K/yr48K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
78%top-5 click share · 15 brands · 36 sellers

Flapen Score

Retainer Brush against its category

The dotted line is the Health & Household average. Past it, Retainer Brush is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retainer Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Retainer Brush 48K times last year and spent an estimated $55K. The top 5 brands take 83% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
11.8%
Market size, estimated
$55Ka year
Top search term
retainer brush23K searches a year

02 · Price

A sale here is worth $9.69.

Listings sell for $9.69 on average, from $4.00 to $37.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $9.69 that is $2K to $5K a year per listing.

Average price
$9.69under the $15 to $100 sweet spot
Price range
$4.00–$37.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #80 within Denture Care. It carries 915 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#80in Denture Care
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
915per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Retainer Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

15 rising

Sellers

36

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

14%

  • Brand 124%
  • Brand 223%
  • Brand 319%
  • Brand 413%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 14%)

Demand

Retainer Brush search demand

Weekly searches over the year. Pick a range.

1K600Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Retainer Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retainer brush23K/yr
  • invisalign brush7K/yr
  • retainer cleaner brush6K/yr
  • retainer cleaning brush5K/yr
  • retainer toothbrush4K/yr
  • retainer brush cleaner4K/yr

Reviews and returns

What reviews say buyers love and hate about Retainer Brush

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Cleaning”
42%of negative reviews mention “Durability”
1.9%of orders come back
“Didn't even last a year”
A buyer, on “Durability”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Retainer Brush questions

Answered from the same tracked data.