Is retaine pm profitable to sell on Amazon United States?

The niche generates $90K/yr across 5 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Skip it (37/100).

How competitive is the retaine pm niche?

5 brands and 198 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in retaine pm?

Top complaints mined from reviews: Value For Money, Moist/Dry, Thickness. The return rate is 0.0%.

What does it cost to enter the retaine pm niche?

Listings span $9.31–$35.56; the average listing price is $18.58 (sweet spot $15–$100). The average incumbent carries 4,063 reviews — the moat a new listing must climb.

retaine pm

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$18.58

avg listing price — sweet spot $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.31–$35.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,063.2

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$90K

$90K/yr · 59K searches

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, retaine pm is a $90K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

retaine pm market data

Units sold / yr: 8K–10K; avg 1,500–2,000/product
Revenue / yr: $149K–$186K; units × avg price
Conversion rate: 8.2%
Avg BSR: #596
Page quality: 0%
Prime: 80%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 91 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

198

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Retaine74%
OCuSOFT14%
Refresh4%
Systane4%
Soothe4%

Demand

Weekly Amazon search volume, last 36 weeks — -18.2% search growth over the last 90 days.

Open Trend

Top retaine pm search terms

retaine pm21K/yr +0.4%7.8% conv.
retaine pm eye ointment16K/yr -34.8%13.7% conv.
retaine eye ointment11K/yr -12.9%9.4% conv.
retaine pm nighttime lubricant eye ointment6K/yr -51.4%14.5% conv.
retaine pm ointment3K/yr -15.3%13.0% conv.
retaine ointment3K/yr -26.4%8.5% conv.

All search terms

Top retaine pm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Retaine PM Nighttime Lubricant Eye Ointment 5g (2 Pack)

Retaine$35.564.4★181 rev

Retaine PM 5g Tube by Retaine

OCuSOFT$23.804.6★154 rev

Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary

Refresh$11.654.5★8,935 rev

Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count

Systane$12.614.5★5,470 rev

Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz

Soothe$9.314.5★5,576 rev

Newest

by launch date

Retaine PM Nighttime Lubricant Eye Ointment 5g (2 Pack)

Retaine$35.56181 rev

3y ago

Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count

Systane$12.615,470 rev

10y ago

Retaine PM 5g Tube by Retaine

OCuSOFT$23.80154 rev

11y ago

Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz

Soothe$9.315,576 rev

11y ago

Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary

Refresh$11.658,935 rev

20y ago

What buyers say about retaine pm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry20%

“Adds comfort to dry eyes”

Eye-Hygiene17%

“Helps with dry eyes”

Efficiency8%

“Gel is effective”

Advertised Vs Actual Product7%

“As advertised”

Value For Money6%

“this is very fairly priced”

Quality-Overall6%

“Excellent product”

Lubrication4%

“Nice eye lubricant”

Ease Of Use2%

“Very effective and easy to use”

Comfort-Overall2%

“Very comforting”

Soothing Effect2%

“It instantly soothed my eyes”

What buyers complain about

Value For Money12%

“is very expensive”

Moist/Dry11%

“less moisturizing”

Thickness10%

“Too thick in the small tube”

Allergies7%

“My eyes felt irritated The next day”

Functionality-Overall6%

“not really working”

Ease Of Use5%

“Could not use”

Visibility5%

“It blurred my vision for quite sometime”

Size-Overall3%

“Very small”

Pain Relief-Overall3%

“The pain was intense”

Sensitivity-Overall2%

“Burns sensitive eyes”

Top return reasons

Value For Money100%

Common questions

Is retaine pm profitable to sell on Amazon United States?: The niche generates $90K/yr across 5 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Skip it (37/100).
How competitive is the retaine pm niche?: 5 brands and 198 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in retaine pm?: Top complaints mined from reviews: Value For Money, Moist/Dry, Thickness. The return rate is 0.0%.
What does it cost to enter the retaine pm niche?: Listings span $9.31–$35.56; the average listing price is $18.58 (sweet spot $15–$100). The average incumbent carries 4,063 reviews — the moat a new listing must climb.