Skip to content

Restcloud Neck and Shoulder Relaxer Cervical Traction Device

Fail

The top 5 brands take 100% of clicks, so Restcloud Neck and Shoulder Relaxer Cervical Traction Device is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$220K/yr175K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
87%top-5 click share · 5 brands · 9 sellers

Flapen Score

Restcloud Neck and Shoulder Relaxer Cervical Traction Device against its category

The dotted line is the Health & Household average. Past it, Restcloud Neck and Shoulder Relaxer Cervical Traction Device is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Restcloud Neck and Shoulder Relaxer Cervical Traction Device market on Amazon at a glance

Shoppers on Amazon United States searched for Restcloud Neck and Shoulder Relaxer Cervical Traction Device 175K times last year and spent an estimated $220K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
6.1%
Market size, estimated
$220Ka year
Peak month
November2.6× the quietest month
Top search term
neck stretcher exerciser34K searches a year

02 · Price

A sale here is worth $20.63.

Listings sell for $20.63 on average, from $14.67 to $29.25. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $20.63 that is $26K to $31K a year per listing.

Average price
$20.63inside the $15 to $100 sweet spot
Price range
$14.67–$29.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
$26K–$31K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Occupational & Physical Therapy Aids. It carries 33,625 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Occupational & Physical Therapy Aids
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
33,625per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Restcloud Neck and Shoulder Relaxer Cervical Traction Device products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 230%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Restcloud Neck and Shoulder Relaxer Cervical Traction Device search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Restcloud Neck and Shoulder Relaxer Cervical Traction Device search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neck stretcher exerciser34K/yr
  • restcloud neck stretcher12K/yr
  • restcloud neck and shoulder relaxer7K/yr
  • rest cloud10K/yr
  • restcloud9K/yr
  • neck posture corrector for women10K/yr
  • hunched neck corrector8K/yr
  • restcloud neck and shoulder relaxer cervical traction device12K/yr
  • rest cloud neck and shoulder relaxer8K/yr
  • posture corrector neck5K/yr

Reviews and returns

What reviews say buyers love and hate about Restcloud Neck and Shoulder Relaxer Cervical Traction Device

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Posture Enhancer”
11%of negative reviews mention “Pain Relief-Overall”
3.8%of orders come back
“Painful to use”
A buyer, on “Pain Relief-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Restcloud Neck and Shoulder Relaxer Cervical Traction Device questions

Answered from the same tracked data.