Replenish

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

10.8%

Market size, estimated

$2.9Ma year

Top search term

replens250K searches a year

Listings sell for $26.46 on average, from $9.34 to $52.99. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $26.46 that is $212K to $265K a year per listing.

Average price

$26.46inside the $15 to $100 sweet spot

Price range

$9.34–$52.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

8,000–10,000

Revenue per listing a year

$212K–$265K

Returns

0.5%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #486 within Feminine Care. It carries 2,722 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#486in Feminine Care

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

2,722per listing

Listings tracked

14

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months