repel well upholstery protect
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$22.90avg listing price — sweet spot $15–$100
Price range
Incredible$19.68–$29.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,804.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 7K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, repel well upholstery protect is a $26K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
repel well upholstery protect market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- $23K–$29K
- units × avg price
- Conversion rate
- 17.4%
- Avg BSR
- #3
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- RepelWell100%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +10.1% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.5×
Top repel well upholstery protect search terms
- repelwell3K/yr
- repel well upholstery protect2K/yr
- repel well1K/yr
- repelwell upholstery protect stain & water repellent spray384/yr
Top repel well upholstery protect products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eco-Friendly Upholstery Protect Stain & Water Repellent Spray 24oz Non-Toxic Pet-Safe Formula for Fabric Leather & Suede Long-Lasting Stain Guard Keeps Furniture Clean & New
RepelWell$29.144.3★2,112 rev
RepelWell Upholstery Protect Stain & Water Repellent Spray (12oz) Eco-Friendly Pet-Safe Spray Keeps Your Fabric Leather & Suede Upholstery Looking Like New
RepelWell$19.874.4★1,190 rev
RepelWell Apparel Protect (12oz) Stain & Water Repellent Spray Non-Toxic Eco-Friendly Pet-Safe Sprays for Clothing & More
RepelWell$19.684.3★2,112 rev
Newest
by launch dateRepelWell Upholstery Protect Stain & Water Repellent Spray (12oz) Eco-Friendly Pet-Safe Spray Keeps Your Fabric Leather & Suede Upholstery Looking Like New
RepelWell$19.871,190 rev
RepelWell Apparel Protect (12oz) Stain & Water Repellent Spray Non-Toxic Eco-Friendly Pet-Safe Sprays for Clothing & More
RepelWell$19.682,112 rev
Eco-Friendly Upholstery Protect Stain & Water Repellent Spray 24oz Non-Toxic Pet-Safe Formula for Fabric Leather & Suede Long-Lasting Stain Guard Keeps Furniture Clean & New
RepelWell$29.142,112 rev
Trending
90-day click momentumEco-Friendly Upholstery Protect Stain & Water Repellent Spray 24oz Non-Toxic Pet-Safe Formula for Fabric Leather & Suede Long-Lasting Stain Guard Keeps Furniture Clean & New
RepelWell$29.144.3★
RepelWell Upholstery Protect Stain & Water Repellent Spray (12oz) Eco-Friendly Pet-Safe Spray Keeps Your Fabric Leather & Suede Upholstery Looking Like New
RepelWell$19.874.4★
RepelWell Apparel Protect (12oz) Stain & Water Repellent Spray Non-Toxic Eco-Friendly Pet-Safe Sprays for Clothing & More
RepelWell$19.684.3★
What buyers say about repel well upholstery protect
What buyers praise and complain about, mined from review topics.What buyers love
“this had lots of positive reviews”
“Odor Free”
“I really like this spray it was easy to apply”
“application was easy”
“they are clean”
“Installing easy”
“Great to protect light fabrics”
“Great eco-friendly choice”
“the price was right”
“Red syrup doesn't stick or stain”
What buyers complain about
“bottle leaks”
“Did not work”
“WASTE OF MONEY ANS FALSE ADVERTISING”
“Cost for the Amount Given needs work. WOW. $20 for this product and it didn't even cover a loveseat with ONE application as directed”
“Not recommended if you have a light colored couch”
“Water still soaks through”
“It wasnt big enough”
“Some of it soaked in Im sure because it felt wet to the touch”
“No scent”
“the couch is back to getting dirty”
Top return reasons
Common questions
- Is repel well upholstery protect profitable to sell on Amazon United States?
- The niche generates $26K/yr across 3 tracked products. 90-day search growth is +10.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the repel well upholstery protect niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in repel well upholstery protect?
- Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Advertised Vs Actual Product. The return rate is 1.2%.
- When does demand for repel well upholstery protect peak?
- Demand peaks in Aug; the busiest month runs 2.5× the quietest.
- What does it cost to enter the repel well upholstery protect niche?
- Listings span $19.68–$29.14; the average listing price is $22.90 (sweet spot $15–$100). The average incumbent carries 1,805 reviews — the moat a new listing must climb.