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Renzos Picky Eater Kids Multivitamin

Fail

Demand is soft, at -52.1% this quarter, so Renzos Picky Eater Kids Multivitamin is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$29K/yr40K searches / yr
90-day growth
-52.1%search demand this quarter
Competition
65%top-5 click share · 4 brands · 536 sellers

Flapen Score

Renzos Picky Eater Kids Multivitamin against its category

The dotted line is the Health & Household average. Past it, Renzos Picky Eater Kids Multivitamin is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Renzos Picky Eater Kids Multivitamin market on Amazon at a glance

Shoppers on Amazon United States searched for Renzos Picky Eater Kids Multivitamin 40K times last year and spent an estimated $29K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-52.1%
Conversion, latest week
3.5%
Market size, estimated
$29Ka year
Peak month
February2.7× the quietest month
Top search term
renzo11K searches a year

02 · Price

A sale here is worth $20.43.

Listings sell for $20.43 on average, from $15.56 to $25.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $20.43 that is $5K to $10K a year per listing.

Average price
$20.43inside the $15 to $100 sweet spot
Price range
$15.56–$25.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #326 within Baby & Child Care. It carries 2,638 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#326in Baby & Child Care
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,638per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Renzos Picky Eater Kids Multivitamin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

536

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 26%
  • Brand 34%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Renzos Picky Eater Kids Multivitamin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Renzos Picky Eater Kids Multivitamin

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Vitamin”
26%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“They have a weird taste to them”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Renzos Picky Eater Kids Multivitamin questions

Answered from the same tracked data.