Is renuzit solid air freshener profitable to sell on Amazon United States?

The niche generates $601K/yr across 47 tracked products. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (65/100).

How competitive is the renuzit solid air freshener niche?

15 brands and 337 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in renuzit solid air freshener?

Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.3%.

When does demand for renuzit solid air freshener peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the renuzit solid air freshener niche?

Listings span $2.16–$50.99; the average listing price is $15.71 (sweet spot $15–$100). The average incumbent carries 8,257 reviews — the moat a new listing must climb.

renuzit solid air freshener

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great33%

top-5 click share — an open shelf

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.71

avg listing price — sweet spot $15–$100

Price range

Good$2.16–$50.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$601K

$601K/yr · 512K searches

Growth

Okay+8.9%

90-day search growth — must beat 0% to launch

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad8,256.81

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, renuzit solid air freshener is a $601K/yr Amazon United States market (512K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 65/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

renuzit solid air freshener market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: $628K–$786K; units × avg price
Conversion rate: 7.5%
Avg BSR: #186
Page quality: 0%
Prime: 91%
Sponsored: 43%
Out of stock: 4.6%
Avg brand age: 59 months
Avg seller age: 142 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

337

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

33%

Top 20: 76%

Open market

Renuzit55%
Clorox19%
Amazon Basics7%
Arm & Hammer5%
SMELLS BEGONE4%
Fresh Wave2%
Open — no brand owns it (9 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — +8.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top renuzit solid air freshener search terms

renuzit solid air freshener99K/yr +8.0%9.4% conv.
gel air freshener60K/yr +10.9%4.3% conv.
renuzit62K/yr +13.6%7.1% conv.
air freshener gel40K/yr +27.9%5.2% conv.
solid air freshener41K/yr +5.2%4.1% conv.
air freshener beads33K/yr +2.6%4.3% conv.
renuzit air freshener20K/yr +10.7%5.5% conv.
renuzit solid air freshener pack of 1219K/yr -11.9%13.6% conv.
scent beads air freshener18K/yr +10.6%4.1% conv.
solid air fresheners for home17K/yr +25.1%5.1% conv.

All search terms

Top renuzit solid air freshener products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Renuzit Gel Air Freshener Pure Breeze 3 Pack 4 Count 12 Total Air Fresheners

Renuzit$25.834.5★33,490 rev

Renuzit Adjustable Gel Air Freshener Cone After the Rain Scent Nonstop Freshness 7oz Cone 12 Count brand is Renuzit.

Renuzit$25.934.5★33,490 rev

Amazon Basics Gel Odor Eliminator Activated Charcoal Lavender Scent 17 Oz 1-Pack

Amazon Basics$5.044.1★8,752 rev

Renuzit - 1717587 Blissful Apple & Cinnamon Adjustable Gel Air Freshener 7oz Cone (Pack of 12)

Renuzit$24.854.5★1,022 rev

Renuzit Lavender Gel Air Freshener - 7oz/3ct

Renuzit$11.874.4★527 rev

Newest

by launch date

Renuzit Adjustables After the Rain 7 Ounce

Renuzit$4.0826 rev

1y ago

Clorox Fraganzia Cone Gel Air Freshener Twist Open Adjustable Solid Air Deodorizer for Small Indoor Spaces Continuous Fresh Ocean Breeze Scent for Bathroom Office Closet Odor Control 6 Oz

Clorox$2.772,775 rev

2y ago

Clorox Fraganzia Gel Air Freshener Cone Hawaiian Escape Scent - No-Plug Battery-Free Air Freshener for Small Rooms Closets Kitchens Bathrooms Offices and More 6 Ounce

Clorox$3.932,775 rev

2y ago

Amazon Basics Gel Odor Eliminator Activated Charcoal Lavender Scent 17 Oz 1-Pack

Amazon Basics$5.048,752 rev

3y ago

Clorox Fraganzia Crystal Beads Air Freshener Twin Pack Coconut Colada and Island Escape Scents Long Lasting Room Deodorizer Gel Beads for Home Car or Office 12 Fl Oz Each - 2 Pack

Clorox$5.94926 rev

3y ago

What buyers say about renuzit solid air freshener

What buyers praise and complain about, mined from review topics.

What buyers love

Smell53%

“Fresh Scent”

Quality-Overall6%

“Arm & Hammer always makes a good product”

Value For Money5%

“very affordable”

Efficiency4%

“Works ok”

Advertised Vs Actual Product3%

“As described”

Durability2%

“It lasts about 30 days”

Ease Of Use2%

“Ease of Use”

Freshness2%

“fills the room with freshness”

Strength1%

“Very strong”

Size-Overall1%

“fit me perfect”

What buyers complain about

Smell52%

“Heavy chemical smell”

Functionality-Overall9%

“Does not work well”

Value For Money7%

“Too much money”

Durability4%

“these simply fall apart”

Strength3%

“It's not as strong as advertised”

Adhesion/Stickiness2%

“Adhesive not strong enough”

Size-Overall1%

“it just cant fit which was a bummer”

Quality-Overall1%

“Poor performance”

Leak-Proof1%

“Arrived leaking- a lot”

Advertised Vs Actual Product1%

“Not what expected”

Top return reasons

Smell67%

Advertised Vs Actual Product8%

Leak-Proof7%

Functionality-Overall7%

Value For Money2%

Size-Overall2%

Product Condition1%

Moist/Dry1%

Absorbency1%

Defective Material/Parts1%

Common questions

Is renuzit solid air freshener profitable to sell on Amazon United States?: The niche generates $601K/yr across 47 tracked products. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (65/100).
How competitive is the renuzit solid air freshener niche?: 15 brands and 337 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in renuzit solid air freshener?: Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.3%.
When does demand for renuzit solid air freshener peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the renuzit solid air freshener niche?: Listings span $2.16–$50.99; the average listing price is $15.71 (sweet spot $15–$100). The average incumbent carries 8,257 reviews — the moat a new listing must climb.