Relaxing

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months

394K

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

3.2%

Market size, estimated

$247Ka year

Peak month

December8.1× the quietest month

Top search term

relaxing78K searches a year

Listings sell for $19.79 on average, from $7.95 to $61.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $19.79 that is $5K to $10K a year per listing.

Average price

$19.79inside the $15 to $100 sweet spot

Price range

$7.95–$61.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #309 within Kava Kava. It carries 6,702 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#309in Kava Kava

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

6,702per listing

Listings tracked

35

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

51 months