Is reishi mushroom powder profitable to sell on Amazon United States?

The niche generates $161K/yr across 17 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the reishi mushroom powder niche?

11 brands and 542 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in reishi mushroom powder?

Top complaints mined from reviews: Taste-Overall, Value For Money, Dosage. The return rate is 0.0%.

When does demand for reishi mushroom powder peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the reishi mushroom powder niche?

Listings span $14.04–$76.63; the average listing price is $27.49 (sweet spot $15–$100). The average incumbent carries 1,545 reviews — the moat a new listing must climb.

reishi mushroom powder

Worth a look

Shows low returns (0.0%), but soft demand (-7.6% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.49

avg listing price — sweet spot $15–$100

Price range

Great$14.04–$76.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,545.29

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay$161K

$161K/yr · 70K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, reishi mushroom powder is a $161K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

reishi mushroom powder market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $137K–$165K; units × avg price
Conversion rate: 8.4%
Avg BSR: #377
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 5.0%
Avg brand age: 57 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

542

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

Micro Ingredients21%
Terrasoul Superfoods20%
BulkSupplements15%
Real Mushrooms12%
OM MUSHROOM SUPERFOOD10%
Host Defense6%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top reishi mushroom powder search terms

reishi mushroom powder45K/yr -7.5%7.3% conv.
reishi powder13K/yr -2.5%6.2% conv.
organic reishi mushroom powder4K/yr -13.2%6.8% conv.
red reishi mushroom powder4K/yr -2.8%9.2% conv.
reishi mushroom powder organic3K/yr -29.3%10.2% conv.

All search terms

Top reishi mushroom powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Micro Ingredients Organic Reishi Mushroom Extract 16 oz | 100:1 Red Reishi | Supports Immunity Mood & Stress Relief | Great for Tea Tonic & Daily Rituals | Non-GMO Vegan Friendly

Micro Ingredients$29.334.6★1,373 rev

Terrasoul Superfoods Organic Reishi Mushroom Powder (4:1 Extract) 5.5 Oz Immune Support Stress Relief Better Sleep Embrace the Power of Adaptogenic Mushrooms

Terrasoul Superfoods$15.914.6★2,511 rev

BulkSupplements.com Reishi Mushroom Extract Powder - Reishi Mushroom Powder Supplement for Overall Well-Being - Gluten Free 1g per Serving 250g (8.8 oz) (Pack of 1)

BulkSupplements$18.704.6★982 rev

Real Mushrooms Reishi Mushroom Powder - Handpicked Organic Mushroom Extracts - Red Reishi for Tranquil Daily Wellness with Verified Beta Glucans Vegan Non-GMO No Grain Fillers 45 Servings

Real Mushrooms$38.664.4★1,151 rev

Om Mushroom Superfood Reishi Organic Mushroom Powder 100 Servings Organic Adaptogen Powder for Stress Relief and Immune Health

OM MUSHROOM SUPERFOOD$27.324.6★540 rev

Newest

by launch date

Beleon Goods For Life Reishi Mushroom Powder 8 oz - to Support the Bodys Defenses Calmness and Harmony Vitality

Beleon Goods For Life$14.3017 rev

1y ago

Nature Restore Organic Reishi Mushroom Powder (10 oz). Pure Ganoderma Lucidum Adaptogen for Stress and Immune Support Bulk Whole Mushroom Powder for DIY Coffee

Nature Restore$21.0063 rev

2y ago

Real Mushrooms Reishi Mushroom Powder - Handpicked Organic Mushroom Extracts - Red Reishi for Tranquil Daily Wellness with Verified Beta Glucans Vegan Non-GMO No Grain Fillers 100 Servings

Real Mushrooms$76.6349 rev

3y ago

Om Mushroom Superfood Reishi Organic Mushroom Powder 100 Servings Organic Adaptogen Powder for Stress Relief and Immune Health

OM MUSHROOM SUPERFOOD$27.32540 rev

4y ago

PURE ORIGINAL INGREDIENTS Reishi Mushroom (8oz) Lingzhi Traditional Supplement Non-GMO Lab-Verified

PURE ORIGINAL INGREDIENTS$14.04218 rev

5y ago

What buyers say about reishi mushroom powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Overall it feels like a high-quality blend”

Taste-Overall11%

“has a good taste in my tea”

Value For Money7%

“Def worth it”

Energy Level7%

“I have an amazing amount of energy all day”

Solubility5%

“mixes well”

Ease Of Use4%

“Easy to use”

Immunity Booster4%

“Great immune support”

Focus Enhancement4%

“easy way to support focus”

Vitamin3%

“Great mushroom supplement”

Blend/Ratio3%

“You can definitely tell this is a premium blend”

What buyers complain about

Taste-Overall10%

“Has no taste”

Value For Money9%

“not worth the price”

Dosage8%

“perhaps I have not been on it long enough or I am not taking enough per day”

Bitter8%

“Bitter”

Size-Overall5%

“Smaller size than expected”

Ingredients-Overall5%

“its product may contain heavy metals”

Solubility5%

“Does NOT Blend well”

Flavor4%

“Flavor reminds me of a sugar chocolate”

Smell4%

“Smell like mushrooms with horrible taste”

Nutritional Content3%

“It has maltodextrin terrible for carnivores and low carb eaters”

Top return reasons

Functionality-Overall100%

Common questions

Is reishi mushroom powder profitable to sell on Amazon United States?: The niche generates $161K/yr across 17 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the reishi mushroom powder niche?: 11 brands and 542 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in reishi mushroom powder?: Top complaints mined from reviews: Taste-Overall, Value For Money, Dosage. The return rate is 0.0%.
When does demand for reishi mushroom powder peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the reishi mushroom powder niche?: Listings span $14.04–$76.63; the average listing price is $27.49 (sweet spot $15–$100). The average incumbent carries 1,545 reviews — the moat a new listing must climb.