Is reishi mushroom profitable to sell on Amazon United States?

The niche generates $830K/yr across 25 tracked products. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (59/100).

How competitive is the reishi mushroom niche?

19 brands and 547 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in reishi mushroom?

Top complaints mined from reviews: Taste-Overall, Side Effects, Sleep Quality. The return rate is 0.0%.

When does demand for reishi mushroom peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the reishi mushroom niche?

Listings span $8.80–$77.62; the average listing price is $25.47 (sweet spot $15–$100). The average incumbent carries 1,358 reviews — the moat a new listing must climb.

reishi mushroom

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.47

avg listing price — sweet spot $15–$100

Price range

Great$8.80–$77.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$830K

$830K/yr · 431K searches

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Good1,358.32

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, reishi mushroom is a $830K/yr Amazon United States market (431K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

reishi mushroom market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $764K–$1.0M; units × avg price
Conversion rate: 7.6%
Avg BSR: #260
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 4.9%
Avg brand age: 59 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

547

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

24%

Real Mushrooms24%
Double Wood Supplements17%
Host Defense16%
Carlyle8%
Horbäach7%
Micro Ingredients5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top reishi mushroom search terms

reishi117K/yr -21.4%4.2% conv.
reishi mushroom capsules109K/yr -22.6%8.6% conv.
reishi mushroom100K/yr -20.0%4.6% conv.
reishi mushroom supplements14K/yr -3.4%5.6% conv.
reishi mushroom extract18K/yr -25.1%3.8% conv.
reshi supplement12K/yr -37.1%5.8% conv.
real mushrooms reishi7K/yr +33.0%11.9% conv.
reishi mushrooms9K/yr -32.3%3.7% conv.
reishi extract5K/yr -19.8%4.3% conv.
reshi5K/yr -34.6%4.2% conv.

All search terms

Top reishi mushroom products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Real Mushrooms Reishi Mushroom Capsules - Handpicked Organic Mushroom Extracts - Red Reishi for Tranquil Daily Wellness with Verified Beta Glucans Vegan Non-GMO No Grain Fillers 90 ct

Real Mushrooms$39.294.6★1,975 rev

Reishi Mushroom Capsules (4:1 Ganoderma Extract 1 000mg Red Reishi Powder per Serving) 300 Count 5 Month Supply Potent Mushroom Supplement for Immune System Support and Defense by Double Wood

Double Wood Supplements$19.824.6★1,983 rev

Host Defense Reishi Capsules - Heart & Immune Health Support Supplement - Mushroom Supplement to Support Energy & Vitality - Reishi Supplement to Aid Overall Well-Being - 120 Capsules

Host Defense$46.954.6★2,181 rev

Host Defense Reishi Capsules - Heart & Immune Health Support Supplement - Mushroom Supplement to Support Energy & Vitality - Reishi Supplement to Aid Overall Well-Being - 60 Capsules (30 Servings)*

Host Defense$25.374.6★2,181 rev

Carlyle Reishi Mushroom Capsules | 300 Count

Carlyle$19.534.6★635 rev

Newest

by launch date

Herbal Roots Organic Reishi Mushroom Capsules - Made with Pure Fruiting Bodies - USDA Certified Organic - Supports Vitality & Cognitive Function - 60 Vegan Capsules

Herbal Roots$28.7252 rev

1y ago

Dried Whole Reishi Mushroom - 2.8 oz All-Natural Reishi Mushrooms for Cooking Soup Tea and Vegan Recipes No Additives No GMO

HOLFLYING$14.0016 rev

1y ago

Carlyle Reishi Mushroom Extract Capsules | 120 Count

Carlyle$9.08158 rev

2y ago

Horbach Reishi Mushroom Capsules | 200 Count

Horbäach$14.97204 rev

3y ago

Clean Nutraceuticals Lions Mane 20in1 Mushroom Supplement with Turkey Tail Reishi Cordyceps Chaga Maitake Meshima Poria Cocos Shiitake Oyster Porcini Enoki - 1 Pack

Clean Nutraceuticals$25.787,867 rev

3y ago

What buyers say about reishi mushroom

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent product”

Value For Money7%

“Price is fair”

Advertised Vs Actual Product7%

“As advertised”

Efficiency5%

“It works well”

Stress/Anxiety5%

“stress level has calmed down”

Taste-Overall5%

“I forgot how good Reishi mushrooms taste”

Immunity Booster4%

“Good for immunity”

Energy Level4%

“Great product, very noticeable effects in energy level”

Focus Enhancement4%

“I have been feeling more focused”

Sleep Quality4%

“a great night sleep”

What buyers complain about

Taste-Overall10%

“The taste is horrible”

Side Effects9%

“The effect was to worsen my insomnia”

Sleep Quality7%

“This made me feel sluggish, brain fog and it gave me insomnia”

Bitter6%

“Bitter”

Quality-Overall5%

“Garbage”

Functionality-Overall5%

“Didn't Work”

Acid Regulator/Stomach Ache Relief5%

“Before starting these he had horrible stomach issues”

Dosage5%

“I stop taking it”

Value For Money4%

“Even though it is a bit costly”

Advertised Vs Actual Product4%

“False claims”

Top return reasons

Functionality-Overall50%

Value For Money25%

Compatibility-Overall25%

Common questions

Is reishi mushroom profitable to sell on Amazon United States?: The niche generates $830K/yr across 25 tracked products. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (59/100).
How competitive is the reishi mushroom niche?: 19 brands and 547 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in reishi mushroom?: Top complaints mined from reviews: Taste-Overall, Side Effects, Sleep Quality. The return rate is 0.0%.
When does demand for reishi mushroom peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the reishi mushroom niche?: Listings span $8.80–$77.62; the average listing price is $25.47 (sweet spot $15–$100). The average incumbent carries 1,358 reviews — the moat a new listing must climb.