regular pads
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Market size
Good$725K$725K/yr · 621K searches
Price range
Good$4.85–$39.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.71avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,595.32avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, regular pads is a $725K/yr Amazon United States market (621K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
regular pads market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- $823K–$1.1M
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 91%
Open market
0%
- Stayfree57%
- Amazon Basics28%
- Carefree10%
- Always4%
- Generic1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top regular pads search terms
- stayfree pads139K/yr
- stayfree maxi pads90K/yr
- stayfree ultra thin with wings57K/yr
- stayfree41K/yr
- amazon basics pads38K/yr
- pads without wings28K/yr
- amazon pads32K/yr
- equate pads28K/yr
- stay free pads for women20K/yr
- stayfree maxi pads with wings17K/yr
Top regular pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stayfree Maxi Super Long Pads For Women Wingless Reliable Protection and Absorbency of Feminine Periods 66ct
Stayfree$8.224.6★20,147 rev
Stayfree Ultra Thin Overnight Pads with Wings For Women Reliable Protection and Absorbency of Feminine Moisture Leaks and Periods 40 count - Pack of 3
Stayfree$22.444.8★4,304 rev
Amazon Basics Maxi Pads For Periods- Thick Super Absorbency Unscented 48 Count 1 Pack
Amazon Basics$5.054.5★11,314 rev
Stayfree Ultra Thin Regular Pads with Wings For Women Reliable Protection and Absorbency of Feminine Moisture Leaks and Periods 36 count - Pack of 4
Stayfree$39.164.8★2,737 rev
Stayfree Ultra Thin Super Long Pads with Wings For Women Reliable Protection and Absorbency of Feminine Moisture Leaks and Periods 32 count - Pack of 4
Stayfree$31.554.7★1,178 rev
Newest
by launch date
Carefree Ultra Thin Pads for Women Regular Pads with Wings 28ct | Carefree Pads Feminine Care Period Pads & Postpartum Pads | 28ct (Pack of 1)
Carefree$6.94760 rev
Carefree Ultra Thin Pads for Women Overnight with Wings | Feminine Care & Postpartum Protection | 40ct (Pack of 1)
Carefree$9.131,403 rev
Carefree Maxi Pads for Women Overnight Pads with Wings 28ct | Carefree Pads Feminine Care Period Pads & Postpartum Pads | 28ct (Pack of 1)
Carefree$6.88495 rev
Carefree Ultra Thin Pads for Women Super/Long Pads with Wings 84ct (3 Packs of 28ct) | Carefree Feminine Care Period Care & Postpartum | 84ct (3 Packs of 28ct)
Carefree$20.28529 rev
Amazon Basics Overnight Heavy Absorbency Feminine Pads for Women Ultra Thin with Flexi-Wings Unscented Size 4 28 Count 1 Pack
Amazon Basics$5.1913,744 rev
Trending
90-day click momentumStayfree Ultra Thin Super Long Pads with Wings For Women Reliable Protection and Absorbency of Feminine Moisture Leaks and Periods 32 count - Pack of 4
Stayfree$31.554.7★
Stayfree Ultra Thin Regular Pads with Wings For Women Reliable Protection and Absorbency of Feminine Moisture Leaks and Periods 36 count - Pack of 4
Stayfree$39.164.8★
Stayfree Ultra Thin Regular Pads For Women Wingless Reliable Protection and Absorbency of Feminine Moisture Leaks and Periods 44 count - Pack of 4
Stayfree$38.554.7★
Stayfree Ultra Thin Overnight Pads with Wings For Women Reliable Protection and Absorbency of Feminine Moisture Leaks and Periods 40 count - Pack of 3
Stayfree$22.444.8★
Stayfree Reg Maxi Pad 24c Size 24ct Stayfree Regular Maxi Pad 24ct
Stayfree$9.834.5★
What buyers say about regular pads
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal”
“Great quality and dependable performance”
“Comfortable and durable”
“Very absorbent”
“Fit nicely”
“never leak”
“As advertised”
“thick”
“Durability is great”
“Soft, absorbent”
What buyers complain about
“Adhesive not good at all”
“Not thick”
“Its small”
“quality kinda feels cheap”
“Not absorbent”
“they leak”
“Price high”
“Irritating”
“These had a chemical smell when I opened them”
“EVERY SINGLE ONE FELL APART”
Top return reasons
Common questions
- Is regular pads profitable to sell on Amazon United States?
- The niche generates $725K/yr across 28 tracked products. 90-day search growth is +10.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the regular pads niche?
- 5 brands and 102 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in regular pads?
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Size-Overall. The return rate is 0.3%.
- When does demand for regular pads peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the regular pads niche?
- Listings span $4.85–$39.24; the average listing price is $13.71 (sweet spot $15–$100). The average incumbent carries 8,595 reviews — the moat a new listing must climb.