Is refillable toothpaste tubes profitable to sell on Amazon United States?

The niche generates $93K/yr across 36 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +163.2%. Flapen's verdict: Worth a look (60/100).

How competitive is the refillable toothpaste tubes niche?

24 brands and 41 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in refillable toothpaste tubes?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Leak-Proof. The return rate is 1.8%.

What does it cost to enter the refillable toothpaste tubes niche?

Listings span $5.06–$14.48; the average listing price is $8.36 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.

refillable toothpaste tubes

Worth a look

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Growth

Incredible+163.2%

90-day search growth — must beat 0% to launch

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good517.53

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$93K

$93K/yr · 324K searches

Avg price

Bad$8.36

avg listing price — sweet spot $15–$100

Price range

Bad$5.06–$14.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, refillable toothpaste tubes is a $93K/yr Amazon United States market (324K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

71%

Top 20: 97%

Top-5 click share

49%

Top 20: 86%

Open market

25%

Generic45%
Alpha Initiatives10%
KEAIYYJ7%
OTO4%
BOXOB4%
HEPHYCE4%

Demand

Weekly Amazon search volume, last 23 weeks — +163.2% search growth over the last 90 days.

Open Trend

All search terms

Top refillable toothpaste tubes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toothpaste Refill Adapter 4 Pack Universal Connector to Transfer Remaining Toothpaste Between Tubes Reusable Waste-Reducing Bathroom Accessory Pack

Generic$8.603.4★69 rev

Toothpaste Refill Adapters 2PCs Fits Crest & Colgate for Travel Packing

Generic$9.654.1★47 rev

Alpha Initiatives - Travel-Size Toothpaste Refill Adapter and Squeezer 4 Count (Pack of 1)

Alpha Initiatives$9.934.6★69 rev

Toothpaste Refill Adapter & Toothpaste Tube Squeezer Combo Pack Reusable Toothpaste Tube Connector Transfers Remaining Toothpaste Between Tubes Reduce Waste Save Money & Get Every Last Drop

Generic$10.903.9★27 rev

KEAIYYJ- Empty Lip Gloss Tubes Balm Travel Toothpaste Container Refillable Squeeze Bottles 10ml 5-Pack

KEAIYYJ$6.984.4★62 rev

Newest

by launch date

Toothpaste Refill Adapter 1 Set Portable Travel Toothpaste Transfer Kit with Squeezer Refillable Tube Connector for Toiletry Lotion Liquid Transfer Travel Camping Gym Bathroom Use

Generic$10.693 rev

2mo ago

Toothpaste Refill Adapter Kit with Refillable Toothpaste Tubes and Squeezer Portable Travel Connectors for Transferring Toiletries Leak-Proof Packing Set (1 Set)

Generic$12.461 rev

2mo ago

Travel Toothpaste Refill Adapter & Squeezer Refillable Toothpaste Tubes Travel Kit Transfer Tube Filler Connector with Toothpaste Squeezer Tool Portable Travel Packing for Toiletries

HEPHYCE$9.234 rev

2mo ago

VYNQVHC Toothpaste Refill Adapter Refillable Toothpaste Tubes Travel Kit with Squeezer Travel Tubes Connectors for Transferring Toothpaste to Tubes Portable Travel Packing for Toiletries (1 Set)

VYNQVHC$6.932 rev

2mo ago

RYMPOK Travel Toothpaste Tube TSA Approved Leak-Proof Silicone Travel Bottle Travel Tube Portable Refillable Container for Lotion Sunscreen Vaseline Lip Gloss 1oz/30ml

RYMPOK$12.0545 rev

6mo ago

What buyers say about refillable toothpaste tubes

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Easy to use”

Oral Hygiene11%

“These have really helped my kids take better care of their toothpaste tubes”

Size-Overall10%

“fit great”

Ease Of Cleaning7%

“Stays cleaner”

Leak-Proof7%

“they didn't leak”

Value For Money5%

“Good value for the money”

Quality-Overall5%

“High quality and easy to refill”

Efficiency4%

“These adapters work well”

Portability4%

“Perfect Travel Companion”

Dispensing Mechanism3%

“It dispenses the right amount of toothpaste”

What buyers complain about

Functionality-Overall17%

“Didn't work”

Size-Overall12%

“Small”

Leak-Proof11%

“Leaks”

Ease Of Cleaning6%

“Not exactly clean”

Ease Of Use6%

“hard to close”

Oral Hygiene5%

“Toothpaste does buildup”

Advertised Vs Actual Product4%

“Not quite as described”

Value For Money2%

“I definitely wouldnt recommend it especially for the money it costs”

Design-Overall2%

“These are either a flawed design”

Quality-Overall2%

“They look cheap when you get them”

Top return reasons

Size-Overall50%

Functionality-Overall11%

Advertised Vs Actual Product8%

Compatibility-Overall5%

Leak-Proof3%

Material Quality3%

Quality-Overall3%

Ease Of Use2%

Value For Money1%

Adhesion/Stickiness1%

Common questions

Is refillable toothpaste tubes profitable to sell on Amazon United States?: The niche generates $93K/yr across 36 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +163.2%. Flapen's verdict: Worth a look (60/100).
How competitive is the refillable toothpaste tubes niche?: 24 brands and 41 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in refillable toothpaste tubes?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Leak-Proof. The return rate is 1.8%.
What does it cost to enter the refillable toothpaste tubes niche?: Listings span $5.06–$14.48; the average listing price is $8.36 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.

refillable toothpaste tubes

refillable toothpaste tubes market data

Competition & brand share

Demand

Top refillable toothpaste tubes search terms