reeses protein powder
Worth a lookShows low returns (0.0%), but soft demand (-1.8% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$36.70avg listing price — sweet spot $15–$100
Price range
Great$13.46–$83.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$134K$134K/yr · 41K searches
Review moat
Bad4,840.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, reeses protein powder is a $134K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Apr. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
reeses protein powder market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $147K–$184K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 1.4%
- Avg brand age
- 90 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
581
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
18%
- Orgain46%
- Optimum Nutrition10%
- Quest9%
- C48%
- NAKED5%
- RYSE Up Supplements3%
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -1.8% search growth over the last 90 days.Peak months: Feb, Apr · busiest ÷ quietest = 3.5×
Top reeses protein powder search terms
- whey protein powder peanut butter7K/yr
- orgain peanut butter protein powder9K/yr
- peanut butter whey protein powder6K/yr
- protein powder peanut butter flavor5K/yr
- whey protein peanut butter4K/yr
- peanut butter flavored protein powder4K/yr
- orgain organic protein powder peanut butter3K/yr
- orgain peanut butter3K/yr
Top reeses protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orgain Organic Vegan Protein Powder Peanut Butter - 21g Plant Protein 7g Prebiotic Fiber Low Net Carb No Dairy Ingredients No Added Sugar For Shakes & Smoothies 2.03 lb (Packaging May Vary)
Orgain$28.164.6★9,825 rev
Orgain Organic Simple Vegan Protein Powder Peanut Butter - 20g Plant Based Protein With less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)
Orgain$23.094.5★1,329 rev
C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout
C4$35.404.6★1,085 rev
Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Peanut Butter 2 Pound (Packaging May Vary)
Optimum Nutrition$37.614.6★8,669 rev
Quest Nutrition Peanut Butter Protein Powder 23g Protein 1g Sugar Low Carb Gluten Free 3 Pound 43 Servings
Quest$41.884.5★4,558 rev
Newest
by launch date
Jacked Factory Authentic ISO Grass Fed Whey Protein Isolate Powder - Low Carb Non-GMO Muscle Building Protein w/No Fillers Post Workout Recovery Chocolate Peanut Butter - 25 Servings
Jacked Factory$29.04463 rev
C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout
C4$35.401,085 rev
Orgain X Justins Organic Vegan Nut Butter Protein Powder Peanut Butter- 20g Plant Protein 2g Sugar Gluten Free No Dairy Soy Ingredients or Artificial Flavors 1.17 lb
Orgain$30.29131 rev
Orgain X Justins Organic Vegan Nut Butter Protein Powder Chocolate Peanut Butter- 20g Plant Protein 1g Sugar Gluten Free No Dairy Soy Ingredients or Artificial Flavors 1.17 lb
Orgain$29.30397 rev
RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub
RYSE Up Supplements$36.33678 rev
Trending
90-day click momentumJacked Factory Authentic ISO Grass Fed Whey Protein Isolate Powder - Low Carb Non-GMO Muscle Building Protein w/No Fillers Post Workout Recovery Chocolate Peanut Butter - 25 Servings
Jacked Factory$29.044.3★
RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub
RYSE Up Supplements$36.334.7★
2 LB Powdered Peanut Butter from US Farms Bulk Only 1 Ingredient - Roasted Peanuts Vegan No Additives Preservative Free No Salt No Sugar - 76 Servings - NAKED PB
NAKED$19.934.6★
Jocko Fuel Whey Protein Powder Chocolate Peanut Butter 22g Protein Digestive Enzymes + Probiotic Blend No Sugar Added with Essential Amino Acids + Electrolyte Minerals 25 Servings
Jocko Fuel$41.174.6★
Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Peanut Butter 5 Pound (Packaging May Vary)
Optimum Nutrition$83.354.6★
What buyers say about reeses protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy snack”
“Good amount of protein”
“The flavor is rich”
“Amazing Quality”
“Mixes well”
“Great deal”
“CLEAN Ingredients”
“It blends well”
“It manages to be sweet”
“The texture is great”
What buyers complain about
“Bad chemical taste”
“Flavor is awful”
“BIG price increase”
“high in protein”
“Smell is off”
“High lead content”
“Cloyingly Sweet”
“Strong artificial sugar taste”
“The texture though is the worst part”
“I have a very sensitive stomach”
Top return reasons
Common questions
- Is reeses protein powder profitable to sell on Amazon United States?
- The niche generates $134K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the reeses protein powder niche?
- 15 brands and 581 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in reeses protein powder?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for reeses protein powder peak?
- Demand peaks in Feb–Apr; the busiest month runs 3.5× the quietest.
- What does it cost to enter the reeses protein powder niche?
- Listings span $13.46–$83.35; the average listing price is $36.70 (sweet spot $15–$100). The average incumbent carries 4,841 reviews — the moat a new listing must climb.