reduced glutathione
Skip itSoft demand (-33.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$31.86avg listing price — sweet spot $15–$100
Price range
Great$13.83–$67.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$190K$190K/yr · 59K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,231.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, reduced glutathione is a $190K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
reduced glutathione market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $159K–$191K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #1,058
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
33
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- NOW Foods78%
- Pure Encapsulations6%
- Jarrow Formulas5%
- Nutricost3%
- NusaPure3%
- Micro Ingredients2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -33.7% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 3.0×
Top reduced glutathione search terms
- now glutathione26K/yr
- reduced glutathione12K/yr
- now glutathione 500mg8K/yr
- glutathione reduced6K/yr
- glutathione now5K/yr
- now foods glutathione2K/yr
Top reduced glutathione products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NOW Foods Supplements Glutathione 500 mg With Milk Thistle Extract & Alpha Lipoic Acid Free Radical Neutralizer* 60 Veg Capsules
NOW Foods$20.314.6★10,419 rev
Now Foods Supplements Glutathione 500 mg with Milk Thistle Extract & Alpha Lipoic Acid Free Radical Neutralizer* 120 Veg Capsules Beige
NOW Foods$34.954.6★10,419 rev
Now Glutathione 500 mg 100 Vegan Capsules - Reduced Form GSH Supplement - Enhanced with Milk Thistle Extract and Alpha Lipoic Acid
NOW Foods$37.534.7★962 rev
NOW Foods Supplements Glutathione 500 mg With Milk Thistle Extract & Alpha Lipoic Acid Free Radical Neutralizer* 30 Veg Capsules
NOW Foods$13.834.6★10,419 rev
NOW FOODS Glutathione 250 60 CT
NOW Foods$14.444.6★2,552 rev
Newest
by launch date
Micro Ingredients Glutathione 1 000mg 120 Veggie Capsules | Extra Strength Reduced Glutathione + Active Antioxidant Form | Liver Health & Immune Support Supplement | Non-GMO Gluten Free Vegan
Micro Ingredients$17.38326 rev
Now Foods Supplements Glutathione 500 mg with Milk Thistle Extract & Alpha Lipoic Acid Free Radical Neutralizer* 120 Veg Capsules Beige
NOW Foods$34.9510,419 rev
Nutricost Glutathione Capsules 500mg 240 Capsules - Gluten Free GMO Free
Nutricost$40.581,571 rev
Now Glutathione 500 mg 100 Vegan Capsules (Pack of 2) - Reduced Form GSH Supplement - Enhanced with Milk Thistle Extract and Alpha Lipoic Acid
NOW Foods$67.6379 rev
NOW Foods Solutions Glutathione Skin Brightener with Ceramosides Moisturizing and Illuminating 30 Veg Capsules
NOW Foods$18.34260 rev
Trending
90-day click momentumNOW Foods Supplements Glutathione 500 mg With Milk Thistle Extract & Alpha Lipoic Acid Free Radical Neutralizer* 30 Veg Capsules
NOW Foods$13.834.6★
Jarrow Formulas Glutathione Reduced 500 mg - 60 Veggie Capsules - Intracellular Antioxidant - Quality Glutathione Supplements - Supports Recycling of Vitamins C & E - Non-GMO - Gluten Free - Vegan
Jarrow Formulas$29.224.5★
NOW Foods Supplements Glutathione 500 mg With Milk Thistle Extract & Alpha Lipoic Acid Free Radical Neutralizer* 60 Veg Capsules
NOW Foods$20.314.6★
Now Foods Supplements Glutathione 500 mg with Milk Thistle Extract & Alpha Lipoic Acid Free Radical Neutralizer* 120 Veg Capsules Beige
NOW Foods$34.954.6★
Nutricost Glutathione Capsules 500mg 240 Capsules - Gluten Free GMO Free
Nutricost$40.584.7★
What buyers say about reduced glutathione
What buyers praise and complain about, mined from review topics.What buyers love
“Better than the other one I used”
“energy wise I pretty good”
“Great value”
“glowing”
“Helped clear my skin”
“As described”
“Good supplements”
“Effective with consistent use”
“its easy to swallow”
“This is a great anti inflammatory product”
What buyers complain about
“Seems to be a error with the listed dose”
“the body odor disappeared”
“May not work sadly”
“That price is higher”
“Theres no taste”
“My energy has never been this high before”
“Bad side effects”
“I wish there was more glutathione per capsule so you dont have to take so many to get the dosage”
“muscle soreness after long bike sessions”
“Our stomach acid makes this product less effective”
Top return reasons
Common questions
- Is reduced glutathione profitable to sell on Amazon United States?
- The niche generates $190K/yr across 15 tracked products. 90-day search growth is -33.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the reduced glutathione niche?
- 7 brands and 33 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in reduced glutathione?
- Top complaints mined from reviews: Dosage, Smell, Functionality-Overall. The return rate is 0.0%.
- When does demand for reduced glutathione peak?
- Demand peaks in Jan–Feb; the busiest month runs 3.0× the quietest.
- What does it cost to enter the reduced glutathione niche?
- Listings span $13.83–$67.63; the average listing price is $31.86 (sweet spot $15–$100). The average incumbent carries 3,231 reviews — the moat a new listing must climb.