Is red yeast rice profitable to sell on Amazon United States?

The niche generates $5.6M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (61/100).

How competitive is the red yeast rice niche?

12 brands and 573 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in red yeast rice?

Top complaints mined from reviews: Side Effects, Heart Health, Allergies. The return rate is 0.0%.

When does demand for red yeast rice peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the red yeast rice niche?

Listings span $8.36–$53.76; the average listing price is $25.03 (sweet spot $15–$100). The average incumbent carries 3,674 reviews — the moat a new listing must climb.

red yeast rice

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$5.6M

$5.6M/yr · 1.7M searches

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.03

avg listing price — sweet spot $15–$100

Price range

Great$8.36–$53.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,673.53

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, red yeast rice is a $5.6M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

red yeast rice market data

Units sold / yr: 200K–250K; avg 12,500–15,000/product
Revenue / yr: $5.0M–$6.3M; units × avg price
Conversion rate: 13.5%
Avg BSR: #107
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

573

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

17%

Natures Craft36%
THORNE16%
Nutricost11%
Nature's Bounty10%
ForestLeaf6%
Jarrow Formulas5%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -4.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top red yeast rice search terms

red yeast rice739K/yr -11.8%10.2% conv.
red yeast rice with coq10262K/yr +14.5%10.0% conv.
red rice yeast for cholesterol154K/yr +3.1%10.5% conv.
red yeast rice extract for high cholesterol145K/yr -11.7%9.0% conv.
red rice yeast82K/yr +3.1%9.2% conv.
red yeast rice 1200 mg44K/yr -4.3%7.3% conv.
red rice yeast with coq1036K/yr -19.5%8.6% conv.
red yeast rice supplement35K/yr -4.9%6.9% conv.
red yeast31K/yr -2.4%7.0% conv.
thorne red yeast rice with coq10 supplement29K/yr -2.8%24.2% conv.

All search terms

Top red yeast rice products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Craft Red Yeast Rice with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels Formula for Men & Women - Red Yeast Rice Capsules with 1200 mg per Serving and CoQ10-120 Count

Natures Craft$21.334.6★8,081 rev

THORNE - Red Yeast Rice + CoQ10 - Supports Healthy Cholesterol Levels Already in a Normal Range & Heart Health - Added Antioxidant Support* - Third-Party Certified - Gluten-Free - 120 Capsules

THORNE$43.894.6★2,048 rev

Nutricost Red Yeast Rice 1200mg 120 Capsules 60 Servings Gluten Free

Nutricost$11.674.6★1,354 rev

Red Yeast Rice 1215 mg. Capsules - Extra Strength Red Rice Yeast with CoQ10 Supplement Plus Alpha Lipoic Acid & Organic Flaxseed Citrinin Free Supports Cardiovascular Health Non-GMO 90 Veggie Caps

ForestLeaf$21.294.6★4,646 rev

Natures Bounty Red Yeast Rice Pills and Herbal Health Supplement Dietary Additive 600mg 120 Capsules

Nature's Bounty$8.364.6★8,124 rev

Newest

by launch date

VivoNu Red Yeast Rice with CoQ10 Citrus Bergamot Supplements* | 3000mg Red Yeast Rice Citrus Bergamot CoQ10 240 Capsules

VivoNu$31.21131 rev

4mo ago

Micro Ingredients Red Yeast Rice with CoQ10 1200mg 240 Veggie Capsules | Cholesterol Support & Heart Health Supplements* | 4-in-1 with Flush Free Niacin & Fat Soluble Vitamin C | Filler Free Non-GMO

Micro Ingredients$16.51232 rev

1y ago

Red Yeast Rice with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels Formula for Men & Women - Red Yeast Rice Capsules with 1200mg per Serving and CoQ10-60 Count

Natures Craft$13.928,081 rev

3y ago

Red Yeast Rice with CoQ10 Supplement - Advanced Healthy Heart & Healthy Cholesterol Levels Formula for Men & Women - Red Yeast Rice Capsules with 1200mg per Serving and CoQ10-240 Count

Natures Craft$33.358,081 rev

3y ago

Nutricost Red Yeast Rice 1200mg 120 Capsules 60 Servings Gluten Free

Nutricost$11.671,354 rev

4y ago

What buyers say about red yeast rice

What buyers praise and complain about, mined from review topics.

What buyers love

Heart Health36%

“Cholesterol down”

Quality-Overall16%

“Excellent Product”

Advertised Vs Actual Product7%

“exactly as pictured/described”

Value For Money6%

“They are affordable”

Vitamin3%

“Great vitamin”

Side Effects3%

“The effect is outstanding and remarkable”

Efficiency3%

“Effective”

Ease Of Chewing/Swallowing3%

“Was easy on the stomach”

Nutritional Content3%

“Nicely packaged with good nutrition”

Ease Of Use2%

“easy to use”

What buyers complain about

Side Effects16%

“Horrible side effects”

Heart Health11%

“Gives me severe heart burn”

Allergies8%

“Many Allergy Warnings”

Dosage6%

“I don't like taking a lot of meds”

Functionality-Overall6%

“Didn't work for me”

Muscle Pain Relief5%

“had to stop it due to the fact that it can aggravate muscle pain”

Ingredients-Overall4%

“Hate to leave a 1 star for micro ingredients”

Value For Money4%

“Expensive”

Joint Pain3%

“Extreme joint pain”

Acid Regulator/Stomach Ache Relief3%

“Stomach pain”

Top return reasons

Side Effects17%

Comfort-Overall11%

Strength11%

Certifications11%

Wrinkles11%

Ingredients-Overall11%

Natural Ingredients11%

Functionality-Overall11%

Vitamin6%

Common questions

Is red yeast rice profitable to sell on Amazon United States?: The niche generates $5.6M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (61/100).
How competitive is the red yeast rice niche?: 12 brands and 573 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in red yeast rice?: Top complaints mined from reviews: Side Effects, Heart Health, Allergies. The return rate is 0.0%.
When does demand for red yeast rice peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the red yeast rice niche?: Listings span $8.36–$53.76; the average listing price is $25.03 (sweet spot $15–$100). The average incumbent carries 3,674 reviews — the moat a new listing must climb.