Red Yeast Rice

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.6M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

13.5%

Market size, estimated

$5.6Ma year

Peak month

November1.3× the quietest month

Top search term

red yeast rice739K searches a year

Listings sell for $25.03 on average, from $8.36 to $53.76. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At $25.03 that is $313K to $375K a year per listing.

Average price

$25.03inside the $15 to $100 sweet spot

Price range

$8.36–$53.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

12,500–15,000

Revenue per listing a year

$313K–$375K

Returns

0.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Red Yeast Rice. It carries 3,674 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#107in Red Yeast Rice

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

3,674per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

75 months