red wrapping paper
Skip itSoft demand (-47.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$395K$395K/yr · 584K searches
Review moat
Good1,496.29avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.97avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$6.25–$16.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-47.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, red wrapping paper is a $395K/yr Amazon United States market (584K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
red wrapping paper market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $299K–$399K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #288
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 10.3%
- Avg brand age
- 29 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
26
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
22%
- Iioscre26%
- NESCCI15%
- Ribbli10%
- Donyang10%
- HJIJIAY8%
- woric7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -47.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 26.6×
Top red wrapping paper search terms
- red wrapping paper282K/yr
- red wrapping paper roll40K/yr
- wrapping paper red26K/yr
- red gift wrapping paper17K/yr
- red birthday wrapping paper5K/yr
- red christmas wrapping paper72K/yr
- red gift wrap7K/yr
- solid red wrapping paper10K/yr
- papel de regalo rojo5K/yr
- red foil wrapping paper12K/yr
Top red wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet
Iioscre$9.214.5★544 rev
NESCCI Red Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)
NESCCI$11.464.4★2,038 rev
HJIJIAY Red Wrapping Paper Roll Metallic Red Wrapping Paper Matte Red Solid Color Paper for Birthday Wedding Parties Baby Shower Christmas DIY Bouquet -17 x 394 inch(33feet)
HJIJIAY$7.294.4★95 rev
Ribbli Red Metallic Wrapping Paper Matte Red Solid Color Paper Perfect for Birthday Christmas Baby Shower Wedding Valentines Day- 17Inch x 394Inch(33Feet)
Ribbli$11.824.7★558 rev
woric Red Wrapping Paper Roll 17 In X 33 Ft Solid Matte Red Metallic Wrapping Paper for Anniversaries Wedding Birthday Holiday DIY Bouquet
woric$10.094.6★121 rev
Newest
by launch dateHJIJIAY Red Wrapping Paper Roll Metallic Red Wrapping Paper Matte Red Solid Color Paper for Birthday Wedding Parties Baby Shower Christmas DIY Bouquet -17 x 394 inch(33feet)
HJIJIAY$7.2995 rev
DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Red 17 Inch)
DYSHIPEN$11.9840 rev
Ribbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet
Ribbli$12.9331 rev
woric Red Wrapping Paper Roll 17 In X 33 Ft Solid Matte Red Metallic Wrapping Paper for Anniversaries Wedding Birthday Holiday DIY Bouquet
woric$10.09121 rev
Aimyoo Red Metallic Wrapping Paper Roll - 17 Inches X 32.8 Feet Matte Solid Red Color Paper for Birthday Christmas Wedding Baby Shower Holiday Bridal Shower
Aimyoo$9.0869 rev
Trending
90-day click momentumHJIJIAY Red Wrapping Paper Roll Metallic Red Wrapping Paper Matte Red Solid Color Paper for Birthday Wedding Parties Baby Shower Christmas DIY Bouquet -17 x 394 inch(33feet)
HJIJIAY$7.294.4★
WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Red and White Plaid Design for Birthday Holiday Wedding Baby Shower
WRAPAHOLIC$9.894.8★
BEISHIDA Red Gift Wrapping Paper Metallic Wrapping Paper Roll Solid Color Gift Wrap Paper Packing Paper for Wedding Birthday Graduation Christmas Wrapping Paper(17inches X 32.8ft)
BEISHIDA$6.914.6★
DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Red 17 Inch)
DYSHIPEN$11.984.9★
Red Wrapping Paper 15x450 Construction Bulletin Board Art Craft Poster Decorative Paper Roll Mothers Day Valentines Birthday Bouquet Flower Gift Wrap Wedding Floral Supplies for Women Men
Donyang$8.974.6★
What buyers say about red wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are bright”
“Good quality; thick roll”
“didn't tear at all which was impressive - i even tried to tear it a few times. without going too crazy”
“The paper is super thick”
“Great value for the money”
“It was easy to use”
“almost like plastic”
“The paper works fine for gift wrapping”
“STRONG”
“Nice and Shiny”
What buyers complain about
“Just didn't think it was as short as it was”
“Very thick”
“The color red is vastly different from the color shown here”
“not really as bright as their picture shows - a little darker”
Top return reasons
Common questions
- Is red wrapping paper profitable to sell on Amazon United States?
- The niche generates $395K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -47.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the red wrapping paper niche?
- 15 brands and 26 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in red wrapping paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 3.5%.
- When does demand for red wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 26.6× the quietest.
- What does it cost to enter the red wrapping paper niche?
- Listings span $6.25–$16.93; the average listing price is $9.97 (sweet spot $15–$100). The average incumbent carries 1,496 reviews — the moat a new listing must climb.