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Red Ribbon 2 Inch

Fail

Prices span $2.88–$13.83, mostly outside the sweet spot, so Red Ribbon 2 Inch is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$36K/yr35K searches / yr
90-day growth
+27.9%search demand this quarter
Competition
51%top-5 click share · 15 brands · 18 sellers

Flapen Score

Red Ribbon 2 Inch against its category

The dotted line is the Health & Household average. Past it, Red Ribbon 2 Inch is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Ribbon 2 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Red Ribbon 2 Inch 35K times last year and spent an estimated $36K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+27.9%
Conversion, latest week
11.7%
Market size, estimated
$36Ka year
Peak month
December8.1× the quietest month
Top search term
red ribbon 2 inch15K searches a year

02 · Price

A sale here is worth $8.76.

Listings sell for $8.76 on average, from $2.88 to $13.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $8.76 that is $876 to $2K a year per listing.

Average price
$8.76under the $15 to $100 sweet spot
Price range
$2.88–$13.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$876–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #693 within Gift Wrap Ribbons. It carries 1,499 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#693in Gift Wrap Ribbons
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,499per listing
Listings tracked
28

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Red Ribbon 2 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

18

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

22%

  • Brand 131%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Red Ribbon 2 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Red Ribbon 2 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red ribbon 2 inch15K/yr
  • red satin ribbon 2 inch7K/yr
  • 2 inch red ribbon7K/yr
  • 2 red ribbon3K/yr
  • red ribbon 2 inch wide4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Ribbon 2 Inch

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
28%of negative reviews mention “Color”
3.0%of orders come back
“the colors are off”
A buyer, on “Color”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Ribbon 2 Inch questions

Answered from the same tracked data.