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51

red plates and napkins party supplies

Worth a look

Shows a sweet-spot price point ($21.79 avg), but a small market ($63K/yr) keeps it on the watch list.

Market size 16Growth 37Conversion 61Competition 62Returns 56Price range 80Avg price 92Brand share 82Review moat 67Quality gap 24

Avg price

Great$21.79

avg listing price — sweet spot $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Great$6.02–$53.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good835.29

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Returns

Good2.8%

return rate — above 5% kills the launch gate

Growth

Okay+9.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$63K

$63K/yr · 54K searches

According to Flapen's Amazon United States niche tracking, red plates and napkins party supplies is a $63K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

red plates and napkins party supplies market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$54K–$65K
units × avg price
Conversion rate
5.3%
Avg BSR
#586
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
5.6%
Avg brand age
27 months
Avg seller age
177 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

34

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

48%

Top 20: 84%

Open market

39%

  • Generic14%
  • TUPARKA12%
  • Vyntra11%
  • CENLBJ8%
  • FULING8%
  • Mulbozy7%

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — +9.3% search growth over the last 90 days.
2K2KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.0×

Top red plates and napkins party supplies search terms

  • red party supplies13K/yr
  • red plates and napkins10K/yr
  • red plates and napkins party supplies10K/yr
  • red paper plates and napkins8K/yr
  • red birthday plates9K/yr
  • red party plates and cups and napkins sets5K/yr
All search terms

Top red plates and napkins party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$10K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about red plates and napkins party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality”

Color17%

“Color is good”

Strength9%

“these didn't feel flimsy”

Durability8%

“Pretty AND durable”

Value For Money8%

“Great bargain”

Advertised Vs Actual Product6%

“Expected”

Design-Overall5%

“And the design is quite attractive”

Size-Overall3%

“size was great”

Ease Of Use3%

“easy to use”

Shape/Style2%

“Makes Hosting So Easy and Stylish”

What buyers complain about

Quality-Overall21%

“Cheaply made”

Durability17%

“Easily broken”

Strength14%

“FLIMSY”

Thickness9%

“Super thin and flimsy”

Size-Overall7%

“Cups are smaller than expected”

Value For Money6%

“Not worth the cost”

Advertised Vs Actual Product4%

“looks can be deceiving”

Material Quality4%

“Cheap material”

Color3%

“These items do not match in color”

Ease Of Use2%

“Hard to throw them away”

Top return reasons

Size-Overall22%
Color19%
Value For Money16%
Quality-Overall9%
Advertised Vs Actual Product8%
Strength5%
Material Quality4%
Durability4%
Adhesion/Stickiness3%
Defective Material/Parts3%

Common questions

Is red plates and napkins party supplies profitable to sell on Amazon United States?
The niche generates $63K/yr across 38 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the red plates and napkins party supplies niche?
29 brands and 34 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in red plates and napkins party supplies?
Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 2.8%.
When does demand for red plates and napkins party supplies peak?
Demand peaks in Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the red plates and napkins party supplies niche?
Listings span $6.02–$53.28; the average listing price is $21.79 (sweet spot $15–$100). The average incumbent carries 835 reviews — the moat a new listing must climb.