Red Plates

Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $915K a year.

Searches, last 12 months

684K

Growth, 90 days vs prior 90

+2.0%

Conversion, latest week

5.1%

Market size, estimated

$915Ka year

Peak month

December2.8× the quietest month

Top search term

red plates149K searches a year

Listings sell for $26.08 on average, from $8.82 to $94.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $26.08 that is $7K to $13K a year per listing.

Average price

$26.08inside the $15 to $100 sweet spot

Price range

$8.82–$94.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

2.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #310 within Disposable Plates, Bowls & Cutlery. It carries 1,393 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#310in Disposable Plates, Bowls & Cutlery

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,393per listing

Listings tracked

72

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

8Amazon's first-year sales bar

Average brand age

33 months