red plates
Launch itA $915K/yr market growing +2.0% this quarter with returns at 2.3% — clears our launch bar.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.08avg listing price — sweet spot $15–$100
Price range
Great$8.82–$94.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Market size
Great$915K$915K/yr · 684K searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,392.65avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, red plates is a $915K/yr Amazon United States market (684K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Feb–Dec. Verdict: Launch it — 65/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
red plates market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $782K–$1.0M
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #310
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.6%
- Avg brand age
- 33 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
46 falling
Sellers
69
Top-5 brand share
40%
Top 20: 83%
Top-5 click share
28%
Top 20: 63%
Open market
54%
- QZYL11%
- Exquisite8%
- LANLISA7%
- Vyntra7%
- Hanna K. Signature Collection6%
- NatNarr5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 2.8×
Top red plates search terms
- red plates149K/yr
- red paper plates103K/yr
- red plastic plates108K/yr
- red plates for party35K/yr
- red disposable plates42K/yr
- red party plates33K/yr
- red dinner plates41K/yr
- red dessert plates24K/yr
- red plates disposable36K/yr
- red and white plates16K/yr
Top red plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QZYL 50 PCS Paper Plates Red Heavy Duty Party Plates Round 9 Inches Disposable Paper Dinner Plates Everyday Use Plates Set for Daily Meals Wedding Christmas Picnic Supplies
QZYL$13.964.3★610 rev
LANLISA 50 Pcs Red Paper Plates Disposable 25-9 & 25-7 Disposable Birthday Cake Dessert Plates For Valentines Day Christmas Holiday Party Supplies
LANLISA$9.624.6★594 rev
Exquisite Party Solids Red Plastic Plates For Party Supplies 7 Red Disposable Plates Heavy Duty 50 Pcs Plastic Dinnerware Sets Heavy Duty 350 GSM Disposable Dinnerware Set
Exquisite$11.184.7★5,870 rev
Vyntra 350 Pcs Red Disposable Paper Plates and Napkins Set for 50 9 Dinner Plates & 7 Dessert Plates Tableware for Christmas Valentines Day Birthday Party
Vyntra$27.204.6★354 rev
Hanna K. Signature Red Plastic Party Plates 7-Inch Heavy Duty Disposable Plates 50 Count Party Supplies for Appetizers Cake & Dessert
Hanna K. Signature Collection$10.594.5★1,738 rev
Newest
by launch date
Vyntra Red 7 Inch Scalloped Paper Plates 50 Count Heavy Duty Microwave Safe Disposable Dessert Plates for Valentines Day Party Dessert
Vyntra$9.59168 rev
NatNarr 30 Pcs Red Paper Plates 7 Inch Scalloped Dessert Plates Cake Plate
NatNarr$8.82322 rev
Vyntra 350 Pcs Red Disposable Paper Plates and Napkins Set for 50 9 Dinner Plates & 7 Dessert Plates Tableware for Christmas Valentines Day Birthday Party
Vyntra$27.20354 rev
WELLIFE Red Plastic Plates 10 Inch 50 Count Disposable Plate for Party Mothers Day Large Big Plate for Dinner Party Supplies Birthday Camping BBQ Baby Shower
WELLIFE$19.69237 rev
NatNarr 30 Pcs Red Paper Plates 9 Inch Scalloped Red Dessert Dinner Plates Cute Party Plates for 4th of July Birthday Picnic
NatNarr$10.43586 rev
Trending
90-day click momentum
QZYL 200Pcs Graduation Supplies Set 2026 Red Graduation Plates Napkins Dessert Plates and Plastic Forks for 50 Guests Grad Party Disposable Tableware for Wedding Birthday Graduation
QZYL$21.334.7★
Exquisite Party Solids Red Plastic Plates For Party 9 Red Disposable Plates For Party Supplies 100 Pcs Plastic Dinnerware Sets Heavy Duty 350 GSM Disposable Dinnerware Set
Party Solids$19.214.7★
175 PCS Red Plastic Dinnerware Set Includes 50 Plates 25 Cups 25 Napkins 25 Cutlery Spoons Forks & Knives Disposable Dinnerware Set Red Party Supplies Set
FULING$24.714.7★
NatNarr 30 Pcs Red Paper Plates 7 Inch Scalloped Dessert Plates Cake Plate
NatNarr$8.824.6★
Vyntra 350 Pcs Red Disposable Paper Plates and Napkins Set for 50 9 Dinner Plates & 7 Dessert Plates Tableware for Christmas Valentines Day Birthday Party
Vyntra$27.204.6★
What buyers say about red plates
What buyers praise and complain about, mined from review topics.What buyers love
“They are made beautifully”
“these didn't feel flimsy”
“Color is nice”
“Great bargain”
“Strong and don't fall apart”
“And the design is quite attractive”
“This was better than expected”
“The size was perfect”
“a great starter set/housewarming gift”
“Very pretty, perfect for a showy setting,”
What buyers complain about
“Not very sturdy”
“It is a very small chip”
“Not very thick”
“Really bad quality”
“Really looks more expensive than they were”
“Red Color is not the same”
“Too heavy”
“looks can be deceiving”
“They are super thin and crack easily”
“The ceramic glaze cracks down the middle when used in the microwave”
Top return reasons
Common questions
- Is red plates profitable to sell on Amazon United States?
- The niche generates $915K/yr across 72 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Launch it (65/100).
- How competitive is the red plates niche?
- 46 brands and 69 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in red plates?
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 2.3%.
- When does demand for red plates peak?
- Demand peaks in Feb–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the red plates niche?
- Listings span $8.82–$94.07; the average listing price is $26.08 (sweet spot $15–$100). The average incumbent carries 1,393 reviews — the moat a new listing must climb.