Red Napkins

Shoppers searched for this 576K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $749K a year.

Searches, last 12 months

576K

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

8.6%

Market size, estimated

$749Ka year

Peak month

December6.6× the quietest month

Top search term

red napkins183K searches a year

Listings sell for $15.14 on average, from $2.82 to $48.83. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $15.14 that is $8K to $11K a year per listing.

Average price

$15.14inside the $15 to $100 sweet spot

Price range

$2.82–$48.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

$8K–$11K

Returns

3.8%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #106 within Disposable Napkins. It carries 2,625 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

5.7%

Average rank

#106in Disposable Napkins

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

2,625per listing

Listings tracked

34

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months