Is red metallic wrapping paper profitable to sell on Amazon United States?

The niche generates $9K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -45.6%. Flapen's verdict: Skip it (20/100).

How competitive is the red metallic wrapping paper niche?

8 brands and 9 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in red metallic wrapping paper?

Top complaints mined from reviews: Size-Overall, Thickness. The return rate is 3.6%.

When does demand for red metallic wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 63.6× the quietest.

What does it cost to enter the red metallic wrapping paper niche?

Listings span $6.91–$11.82; the average listing price is $9.38 (sweet spot $15–$100). The average incumbent carries 1,342 reviews — the moat a new listing must climb.

red metallic wrapping paper

Skip it

Prices mostly outside the sweet spot ($6.91–$11.82) — this niche doesn't clear our bar today.

Review moat

Good1,341.88

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Avg price

Okay$9.38

avg listing price — sweet spot $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad91%

top-5 click share — a locked-up shelf

Market size

Bad$9K

$9K/yr · 26K searches

Growth

Bad-45.6%

90-day search growth — must beat 0% to launch

Price range

Bad$6.91–$11.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, red metallic wrapping paper is a $9K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 20/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

red metallic wrapping paper market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $19K–$23K; units × avg price
Conversion rate: 3.9%
Avg BSR: #376
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 11.8%
Avg brand age: 27 months
Avg seller age: 317 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

NESCCI39%
HJIJIAY14%
woric13%
Ribbli11%
Merture7%
BEISHIDA7%
Open — no brand owns it (2 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -45.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 63.6×

Open Trend

Top red metallic wrapping paper search terms

red metallic wrapping paper8K/yr -45.7%8.1% conv.
red shiny wrapping paper4K/yr -43.9%8.7% conv.
shiny red wrapping paper6K/yr -53.6%8.1% conv.
metallic red wrapping paper5K/yr -40.1%5.1% conv.
red foil christmas wrapping paper3K/yr +4.8%0.0% conv.

All search terms

Top red metallic wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NESCCI Red Metallic Wrapping Paper Solid Color Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)

NESCCI$10.644.7★1,892 rev

HJIJIAY Red Wrapping Paper Roll Metallic Red Wrapping Paper Matte Red Solid Color Paper for Birthday Wedding Parties Baby Shower Christmas DIY Bouquet -17 x 394 inch(33feet)

HJIJIAY$7.294.4★95 rev

woric Red Wrapping Paper Roll 17 In X 33 Ft Solid Matte Red Metallic Wrapping Paper for Anniversaries Wedding Birthday Holiday DIY Bouquet

woric$10.094.6★121 rev

Ribbli Red Metallic Wrapping Paper Matte Red Solid Color Paper Perfect for Birthday Christmas Baby Shower Wedding Valentines Day- 17Inch x 394Inch(33Feet)

Ribbli$11.824.7★558 rev

Merture Red Wrapping Paper Roll - 17 In X 32.8 Ft(46.5 sq.ft.) Metallic Red Solid Color Gift Wrap with Grid Cutting Lines for Mothers Day Christmas Birthday Wedding Bridal Shower Valentines Day

Merture$9.864.7★531 rev

Newest

by launch date

HJIJIAY Red Wrapping Paper Roll Metallic Red Wrapping Paper Matte Red Solid Color Paper for Birthday Wedding Parties Baby Shower Christmas DIY Bouquet -17 x 394 inch(33feet)

HJIJIAY$7.2995 rev

6mo ago

woric Red Wrapping Paper Roll 17 In X 33 Ft Solid Matte Red Metallic Wrapping Paper for Anniversaries Wedding Birthday Holiday DIY Bouquet

woric$10.09121 rev

11mo ago

Aimyoo Red Metallic Wrapping Paper Roll - 17 Inches X 32.8 Feet Matte Solid Red Color Paper for Birthday Christmas Wedding Baby Shower Holiday Bridal Shower

Aimyoo$9.0869 rev

1y ago

Merture Red Wrapping Paper Roll - 17 In X 32.8 Ft(46.5 sq.ft.) Metallic Red Solid Color Gift Wrap with Grid Cutting Lines for Mothers Day Christmas Birthday Wedding Bridal Shower Valentines Day

Merture$9.86531 rev

1y ago

BEISHIDA Red Gift Wrapping Paper Metallic Wrapping Paper Roll Solid Color Gift Wrap Paper Packing Paper for Wedding Birthday Graduation Christmas Wrapping Paper(17inches X 32.8ft)

BEISHIDA$6.9130 rev

2y ago

What buyers say about red metallic wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“However, it looks great and doesnt tear like other papers”

Color24%

“Beauty color”

Durability14%

“Strong, not easy to tear, doesn't rip easily”

Thickness11%

“The paper is super thick”

Brightness/Shine/Glow4%

“Nice and Shiny”

Strength4%

“STRONG”

Material Quality4%

“almost like plastic”

Gifting Purpose3%

“It makes for a stunning gift wrap”

Ease Of Use3%

“easy to work with”

What buyers complain about

Size-Overall67%

“Just didn't think it was as short as it was”

Thickness14%

“Very thick”

Top return reasons

Size-Overall36%

Color24%

Value For Money12%

Advertised Vs Actual Product6%

Material Quality4%

Thin4%

Thickness3%

Brightness/Shine/Glow3%

Smell3%

Functionality-Overall1%

Common questions

Is red metallic wrapping paper profitable to sell on Amazon United States?: The niche generates $9K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -45.6%. Flapen's verdict: Skip it (20/100).
How competitive is the red metallic wrapping paper niche?: 8 brands and 9 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in red metallic wrapping paper?: Top complaints mined from reviews: Size-Overall, Thickness. The return rate is 3.6%.
When does demand for red metallic wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 63.6× the quietest.
What does it cost to enter the red metallic wrapping paper niche?: Listings span $6.91–$11.82; the average listing price is $9.38 (sweet spot $15–$100). The average incumbent carries 1,342 reviews — the moat a new listing must climb.