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Red Light Toothbrush

Maybe

Search demand grew +98.2% this quarter. But shoppers spend an estimated $97K a year here, so Red Light Toothbrush is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$97K/yr49K searches / yr
90-day growth
+98.2%search demand this quarter
Competition
56%top-5 click share · 17 brands · 26 sellers

Flapen Score

Red Light Toothbrush against its category

The dotted line is the Health & Household average. Past it, Red Light Toothbrush is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Light Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Red Light Toothbrush 49K times last year and spent an estimated $97K. The top 5 brands take 68% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +98.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+98.2%
Conversion, latest week
2.1%
Market size, estimated
$97Ka year
Top search term
helios red light toothbrush8K searches a year

02 · Price

A sale here is worth $96.20.

Listings sell for $96.20 on average, from $14.30 to $344.98. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $96.20 that is $0 to $10K a year per listing.

Average price
$96.20inside the $15 to $100 sweet spot
Price range
$14.30–$344.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #283 within Toothbrushes & Accessories. It carries 6,680 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
86%
Out of stock, average day
11.7%
Average rank
#283in Toothbrushes & Accessories
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
6,680per listing
Listings tracked
22

04 · Newcomers

9 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
9Amazon's first-year sales bar
Average brand age
42 months

Products

Top Red Light Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

26

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

26%

  • Brand 123%
  • Brand 215%
  • Brand 311%
  • Brand 411%
  • Brand 58%
  • Brand 66%

Search terms

Top Red Light Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • helios red light toothbrush8K/yr
  • red light toothbrush20K/yr
  • red light toothbrush for gums3K/yr
  • oralucent blue red light toothbrush4K/yr
  • red light therapy toothbrush5K/yr
  • light therapy toothbrush3K/yr
  • oralucent pro edition - light therapy toothbrush5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Light Toothbrush

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
18%of negative reviews mention “Durability”
1.9%of orders come back
“Does not last”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Red Light Toothbrush questions

Answered from the same tracked data.