Red Light for Sleep

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.

Searches, last 12 months

273K

Growth, 90 days vs prior 90

-27.3%

Conversion, latest week

2.5%

Market size, estimated

$292Ka year

Top search term

luz roja para dormir47K searches a year

Listings sell for $42.08 on average, from $6.87 to $403.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $42.08 that is $11K to $21K a year per listing.

Average price

$42.08inside the $15 to $100 sweet spot

Price range

$6.87–$403.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$11K–$21K

Returns

3.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #467 within Light Therapy. It carries 1,623 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

7.9%

Average rank

#467in Light Therapy

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

1,623per listing

Listings tracked

43

20 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

9Amazon's first-year sales bar

Average brand age

32 months