red gingham plates
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Review moat
Great206.64avg incumbent reviews — the moat a new listing must climb
Growth
Great+95.8%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$16.31avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$7.00–$29.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$28K$28K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, red gingham plates is a $28K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
red gingham plates market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $24K–$33K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #1,037
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 8.0%
- Avg brand age
- 21 months
- Avg seller age
- 204 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
36
Top-5 brand share
39%
Top 20: 91%
Top-5 click share
37%
Top 20: 81%
Open market
56%
- joy akkess9%
- LANLISA8%
- HEIPINIUYE8%
- EggSun7%
- OuMuaMua7%
- sunepany6%
Demand & seasonality
Weekly Amazon search volume, last 52 weeks — +95.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.8×
Top red gingham plates search terms
- red gingham plates18K/yr
- red gingham paper plates7K/yr
- red checkered plates6K/yr
- red and white checkered plates4K/yr
Top red gingham plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
175 Pcs Red Gingham Plates and Napkins Party Supplies - Red and White Checkered Plates Sets Serve 25 Guests - Scalloped Gingham Paper Plate for Birthday Picnic Party Decorations
joy akkess$21.154.6★204 rev
LANLISA 50 Red Gingham Paper Plates Set Includes 25-9 & 25-7 Disposable Birthday Cake Dessert Red and White Plates for Party Supplies
LANLISA$9.644.6★607 rev
HEIPINIUYE 50 Pieces Red Gingham Paper Plates 7 Inch Red and White Scalloped Plates Disposable Dinner Plate for Wedding Baby Shower Birthday Party Checkered Dessert Plate
HEIPINIUYE$10.294.8★56 rev
60Pcs Red Gingham Party Supplies Scalloped Checkered Dessert Paper Plates and Napkins Disposable Plaid Tableware Set for Birthday Wedding Baby Shower Spring Family Dinner Party Supplies Serves 20
OuMuaMua$9.814.5★31 rev
EggSun Red Gingham Oval Paper Plates 10 x 12 Large Disposable Heavy Duty Paper Plates Red and White Buffalo Checked Plaid for Birthday Wedding Bridal Baby Shower Christmas Party Supplies 50 Guests
EggSun$18.494.6★144 rev
Newest
by launch date
Vyntra Red Checkered Paper Plates and Napkins Set for 25 9 Dinner Plates & 7 Dessert Plate Birthday Party (Red Gingham 175 Pcs)
Vyntra$17.90130 rev
60Pcs Red Gingham Party Supplies Scalloped Checkered Dessert Paper Plates and Napkins Disposable Plaid Tableware Set for Birthday Wedding Baby Shower Spring Family Dinner Party Supplies Serves 20
OuMuaMua$9.8131 rev
Vyntra 350 Pcs Red & White Checkered Gingham Paper Plates and Napkins Set for 50 9 Dinner Plates & 7 Dessert Plate BBQ Picnic 4th of July Birthday Party Valentines Day
Vyntra$29.66130 rev
NatNarr 30 Pcs Red Gingham Plates 9 Inch Scalloped Plaid Dessert Dinner Party Plates Red and White Picnic Party Decorations for Bbq Patriotic Mothers Day Graduation
NatNarr$8.71109 rev
Bonjour Fte Elegant Cherry Red Gingham Paper Party Dinner Plates | Premium Party Supplies | Perfect for Christmas 4th of July Valentines Day & Special Occasions | Pack of 8 11 D
Bonjour Fete$9.8344 rev
Trending
90-day click momentum
Red Gingham Oval Paper Plates 50 Count Disposable Picnic Serving Platters
Gift Boutique$21.464.3★
Vyntra Red Checkered Paper Plates and Napkins Set for 25 9 Dinner Plates & 7 Dessert Plate Birthday Party (Red Gingham 175 Pcs)
Vyntra$17.904.6★
60Pcs Red Gingham Party Supplies Scalloped Checkered Dessert Paper Plates and Napkins Disposable Plaid Tableware Set for Birthday Wedding Baby Shower Spring Family Dinner Party Supplies Serves 20
OuMuaMua$9.814.5★
Vyntra 350 Pcs Red & White Checkered Gingham Paper Plates and Napkins Set for 50 9 Dinner Plates & 7 Dessert Plate BBQ Picnic 4th of July Birthday Party Valentines Day
Vyntra$29.664.6★
Red Gingham Party Supplies Set 200 Piece Disposable Dinnerware for 50
Gift Boutique$23.654.6★
What buyers say about red gingham plates
What buyers praise and complain about, mined from review topics.What buyers love
“Great product line”
“good size”
“Super cute and sturdy”
“well worth the price”
“The product was as advertised”
“cute color”
“Super cute and durable”
“stylish thanks to the scalloped design”
“lightweight enough to throw away after a single use”
“And the oval shape is fun too”
What buyers complain about
“Too flimsy”
“Very thin”
“Plates were on the smaller”
“Not red and white”
“Bad quality”
“I had to flatten them before putting them out on the table”
“I thought they were a little high priced”
“I did notice they are NOT microwave proof”
“I would NOT recommend if you are looking for something durable and sturdy”
Top return reasons
Common questions
- Is red gingham plates profitable to sell on Amazon United States?
- The niche generates $28K/yr across 44 tracked products. 3 of 22 products launched in the last 360 days are still selling. 90-day search growth is +95.8%. Flapen's verdict: Worth a look (63/100).
- How competitive is the red gingham plates niche?
- 31 brands and 36 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in red gingham plates?
- Top complaints mined from reviews: Strength, Thickness, Size-Overall. The return rate is 2.3%.
- When does demand for red gingham plates peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 4.8× the quietest.
- What does it cost to enter the red gingham plates niche?
- Listings span $7.00–$29.66; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.