red gift box
Skip itSoft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.68–$35.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.55avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,568.96avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 139K searches
Growth
Bad-61.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, red gift box is a $48K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
red gift box market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $81K–$108K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #340
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 7.1%
- Avg brand age
- 34 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
36 rising
Sellers
41
Top-5 brand share
54%
Top 20: 87%
Top-5 click share
43%
Top 20: 76%
Open market
42%
- ROSTELACK32%
- GoooodGift8%
- DaiJoob6%
- PACKGILO4%
- PEKGRIL4%
- LumyHavver4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -61.8% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.0×
Top red gift box search terms
- red gift box50K/yr
- red box32K/yr
- red boxes16K/yr
- red gift boxes15K/yr
- red boxes for gifts7K/yr
- red gift boxes with lids6K/yr
- gift box red5K/yr
- large red gift box4K/yr
- small red gift box5K/yr
Top red gift box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROSTELACK Gift Box 10 x 6 x 3 with Magnetic Closure Lid Gift Boxe for Presents Bridesmaid Gifts Boxes Cute Box Birthday Box Luxury for Gift Packaging Magnetic Gift Boxe for Wrapping Gifts(Red)
ROSTELACK$6.474.6★1,923 rev
Gift Boxe 12 x 6 x 4 with Magnetic Closure Lid Gift Boxes for Presents Bridesmaid Gifts Box Cute Box Birthday Gift box Luxury for Gift Packaging Magnetic Gift Box for Wrapping Gifts (Red)
ROSTELACK$8.174.6★1,366 rev
GoooodGift Red Gift Box with Ribbon 1 Pcs 8x7X3.3 Inch Small Gift Box with Lid Magnetic Closure Rectangle Collapsible Luxury Gift Boxes for Mothers DayBirthdaysShredded Paper Filler
GoooodGift$6.444.4★72 rev
DaiJoob Gift Box with Lid for Presents 10.5x7.5x3.1 Inches with Ribbon and Magnetic Closure(1-Pack) (Red)
DaiJoob$7.884.7★3,080 rev
ROSTELACK Gift Boxes 11.9 x 8.5 x 3.3 with Magnetic Closure Lid Boex for Presents Bridesmaid Gifts Box Cute Box Birthday Boxs Luxury for Gift Packaging Magnetic Gifts Boxe for Wrapping
ROSTELACK$7.424.6★948 rev
Newest
by launch dateGoooodGift Red Gift Box with Ribbon 1 Pcs 8x7X3.3 Inch Small Gift Box with Lid Magnetic Closure Rectangle Collapsible Luxury Gift Boxes for Mothers DayBirthdaysShredded Paper Filler
GoooodGift$6.4472 rev
GoooodGift Large Gift Box Red 1 Pack 13.5x11x5.3 inch Luxury Gift Box for Presents with Magnetic Closure Lid Collapsible Birthday Christmas Wedding Contains Shredded Paper Filler
GoooodGift$15.0472 rev
PEKGRIL 15 PCs Gift Boxes with Lids Red 10X8X4 Inch Gift Boxes Bridesmaid Proposal Box with Ribbon Kraft Paper Boxes for Wedding Packaging Present Birthday Christmas Party
PEKGRIL$19.77689 rev
Red Card Box Wedding Favors Gift Card Boxes Post Box Rectangle Receiving Money Box Holder for Wedding Reception Baby Showers Anniversary Birthday Party Retirement Graduation Envelope Holder
Hxezoc$6.0423 rev
Linelglobal Large Gift Box with Lid for Present Collapsible Gift Box with Filler Paper for Christmas Birthday Anniversary Valentine 12x12x10 - Red
Linelglobal$16.4298 rev
Trending
90-day click momentumGoooodGift Red Gift Box with Ribbon 1 Pcs 8x7X3.3 Inch Small Gift Box with Lid Magnetic Closure Rectangle Collapsible Luxury Gift Boxes for Mothers DayBirthdaysShredded Paper Filler
GoooodGift$6.444.4★
GoooodGift Large Gift Box Red 1 Pack 13.5x11x5.3 inch Luxury Gift Box for Presents with Magnetic Closure Lid Collapsible Birthday Christmas Wedding Contains Shredded Paper Filler
GoooodGift$15.044.4★
LumyHavver Gift Box 9.65x9.65x3.6 Inches Red with Magnetic Lid Collapsible with Ribbon Raffia Grass Card for Birthdays Christmas or Parties Gift Packaging
LumyHavver$4.684.5★
PACKHOME Large Gift Box with Lid 13.5x9x4.1 Inches Sturdy Collapsible Gift Box with Magnetic Closure for Gift Packaging (Glossy Red)
PACKHOME$11.404.7★
Linelglobal Large Gift Box with Lid for Present Collapsible Gift Box with Filler Paper for Christmas Birthday Anniversary Valentine 12x12x10 - Red
Linelglobal$16.424.3★
What buyers say about red gift box
What buyers praise and complain about, mined from review topics.What buyers love
“This was a great gift box”
“Quality of the box is nice”
“I really like the size”
“Nice sturdy gift box”
“Assembly is straightforward”
“I liked the color”
“Exactly as pictured”
“the clean design works for many occasions”
“Decent price”
“These boxes make it easy to keep everything organized”
What buyers complain about
“Too big”
“The boxes are pretty flimsy”
“Low quality item”
“fell apart very easily”
“Inaccurate coloring”
“Horribly assembled, complete waste of money”
“Misleading”
“Very disappointed for the amount of money I just spent on it”
“Thick paper”
“It was a bit awkward”
Top return reasons
Common questions
- Is red gift box profitable to sell on Amazon United States?
- The niche generates $48K/yr across 48 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -61.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the red gift box niche?
- 36 brands and 41 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in red gift box?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 3.8%.
- When does demand for red gift box peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 6.0× the quietest.
- What does it cost to enter the red gift box niche?
- Listings span $4.68–$35.34; the average listing price is $13.55 (sweet spot $15–$100). The average incumbent carries 3,569 reviews — the moat a new listing must climb.