red cups
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 690K searches
Price range
Okay$5.01–$24.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Avg price
Okay$11.12avg listing price — sweet spot $15–$100
Review moat
Bad14,862.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, red cups is a $1.7M/yr Amazon United States market (690K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
red cups market data
- Units sold / yr
- 150K–200K
- avg 20,000–25,000/product
- Revenue / yr
- $1.7M–$2.2M
- units × avg price
- Conversion rate
- 22.3%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Amazon Basics67%
- Hefty19%
- SOLO14%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.7% search growth over the last 90 days.Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top red cups search terms
- red solo cups291K/yr
- red cups131K/yr
- red plastic cups61K/yr
- red solo cups 16 oz46K/yr
- red cup31K/yr
- red solo cup21K/yr
- red solo cups 12 oz17K/yr
- red solo cups 18 oz11K/yr
- red party cups15K/yr
- red disposable cups13K/yr
Top red cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks Red 18oz 50 Count BPA-Free
Amazon Basics$5.014.7★5,340 rev
Amazon Basics Disposable Red Plastic Party Cups BPA-Free 18oz for Birthdays BBQs and Events 120 Count
Amazon Basics$10.824.7★5,340 rev
Hefty Party On Disposable Plastic Party Cups 50 Count 18 Oz Red Cups for Parties Tailgates Birthdays Holidays and More Contoured Shape for Easy Gripping Strong and Durable
Hefty$5.784.8★23,239 rev
SOLO Cup Company Red Squared Plastic Party 18 Ounce 200 Count 50 Count (Pack of 4)
SOLO$24.004.8★4,381 rev
Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count
Hefty$9.974.8★36,012 rev
Newest
by launch dateAmazon Basics Disposable Red Plastic Party Cups BPA-Free 18oz for Birthdays BBQs and Events 120 Count
Amazon Basics$10.825,340 rev
Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks Red 18oz 50 Count BPA-Free
Amazon Basics$5.015,340 rev
SOLO Cup Company Red Squared Plastic Party 18 Ounce 200 Count 50 Count (Pack of 4)
SOLO$24.004,381 rev
Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count
Hefty$9.9736,012 rev
Hefty Party On Disposable Plastic Party Cups 50 Count 18 Oz Red Cups for Parties Tailgates Birthdays Holidays and More Contoured Shape for Easy Gripping Strong and Durable
Hefty$5.7823,239 rev
Trending
90-day click momentumAmazon Basics Disposable Red Plastic Party Cups BPA-Free 18oz for Birthdays BBQs and Events 120 Count
Amazon Basics$10.824.7★
SOLO Cup Company Red Squared Plastic Party 18 Ounce 200 Count 50 Count (Pack of 4)
SOLO$24.004.8★
Hefty Party On Disposable Plastic Party Cups 50 Count 18 Oz Red Cups for Parties Tailgates Birthdays Holidays and More Contoured Shape for Easy Gripping Strong and Durable
Hefty$5.784.8★
Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks Red 18oz 50 Count BPA-Free
Amazon Basics$5.014.7★
Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count
Hefty$9.974.8★
What buyers say about red cups
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Colors are bright”
“Strong and reliable product”
“These cups are great and same quality that can be bought at a brick and mortar store”
“Great Product As Advertised”
“Perfect size”
“Its good if you dont break it”
“They are easy to hold”
“They didnt crack or leak”
“No need to wash dishes”
What buyers complain about
“Not very well made”
“These are very thin”
“Very flimsy”
“cups leak”
“Was one cup short”
“The cups made whatever I poured in them taste funny”
“It's the exhorbitant cost of shipping that was not good”
“they are hard to grip without the cup collapsing”
“They do not want to rinse/wash their tumblers out”
“I found flecks of stuff like red plastic in almost every cup”
Top return reasons
Common questions
- Is red cups profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 5 tracked products. 90-day search growth is +16.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the red cups niche?
- 3 brands and 67 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in red cups?
- Top complaints mined from reviews: Quality-Overall, Thickness, Strength. The return rate is 0.4%.
- When does demand for red cups peak?
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the red cups niche?
- Listings span $5.01–$24.00; the average listing price is $11.12 (sweet spot $15–$100). The average incumbent carries 14,862 reviews — the moat a new listing must climb.