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Red Cups

Fail

The top 5 products take 100% of clicks, so Red Cups is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$1.7M/yr690K searches / yr
90-day growth
+16.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 67 sellers

Flapen Score

Red Cups against its category

The dotted line is the Health & Household average. Past it, Red Cups is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Cups market on Amazon at a glance

Shoppers on Amazon United States searched for Red Cups 690K times last year and spent an estimated $1.7M. All 3 brands take every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 22.3% of those searches ended in a purchase.

Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
690K
Growth, 90 days vs prior 90
+16.7%
Conversion, latest week
22.3%
Market size, estimated
$1.7Ma year
Peak month
December2.7× the quietest month
Top search term
red solo cups291K searches a year

02 · Price

A sale here is worth $11.12.

Listings sell for $11.12 on average, from $5.01 to $24.00. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 20,000 to 25,000 of them. At $11.12 that is $222K to $278K a year per listing.

Average price
$11.12under the $15 to $100 sweet spot
Price range
$5.01–$24.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
20,000–25,000
Revenue per listing a year
$222K–$278K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Disposable Drinkware. It carries 14,862 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Disposable Drinkware
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
14,862per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Red Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 219%
  • Brand 314%
  • Open — no brand owns it (0%)

Demand

Red Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Red Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red solo cups291K/yr
  • red cups131K/yr
  • red plastic cups61K/yr
  • red solo cups 16 oz46K/yr
  • red cup31K/yr
  • red solo cup21K/yr
  • red solo cups 12 oz17K/yr
  • red solo cups 18 oz11K/yr
  • red party cups15K/yr
  • red disposable cups13K/yr

Reviews and returns

What reviews say buyers love and hate about Red Cups

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
15%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Not very well made”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Cups questions

Answered from the same tracked data.