Is red cross profitable to sell on Amazon United States?

The niche generates $59K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (47/100).

How competitive is the red cross niche?

16 brands and 74 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in red cross?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Taste-Overall. The return rate is 0.5%.

When does demand for red cross peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the red cross niche?

Listings span $7.16–$134.31; the average listing price is $34.08 (sweet spot $15–$100). The average incumbent carries 1,873 reviews — the moat a new listing must climb.

red cross

Skip it

A small market ($59K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$34.08

avg listing price — sweet spot $15–$100

Price range

Good$7.16–$134.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,873.37

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Market size

Bad$59K

$59K/yr · 56K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, red cross is a $59K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

red cross market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $51K–$68K; units × avg price
Conversion rate: 3.1%
Avg BSR: #11,321
Page quality: 0%
Prime: 87%
Sponsored: 87%
Out of stock: 3.3%
Avg brand age: 53 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

19%

American Red Cross48%
Tewiky13%
Vriexsd6%
THRIAID5%
FUTPLOR4%
Band-Aid4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top red cross search terms

red cross18K/yr +1.8%0.8% conv.
red cross first aid kit14K/yr +16.3%2.9% conv.
american red cross14K/yr -11.1%0.4% conv.
american red cross first aid kit9K/yr +8.4%3.1% conv.

All search terms

Top red cross products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

American Red Cross Officially Licensed Product Deluxe All Purpose First Aid Kit 299 Piece Emergency Medical Supplies to Treat Minor Injuries

American Red Cross$37.914.8★10 rev

Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry

Tewiky$12.324.8★420 rev

American Red Cross Officially Licensed Product Large Deluxe Auto First Aid Kit with Soft Case Emergency Supplies to Clean & Treat Minor Injuries Keep Hydrated & Warm

American Red Cross$49.794.5★9 rev

American Red Cross Officially Licensed Product First Aid Kit 73 Piece Emergency Medical Supplies to Treat Minor Injuries

American Red Cross$39.884.3★12 rev

American Red Cross Officially Licensed Product 50 Person First Aid Kit 216 Piece Emergency Medical Supplies to Clean & Treat Minor Injuries Hard Case Box for Home Business Job Site Car

American Red Cross$67.944.2★10 rev

Newest

by launch date

Officially Licensed American Red Cross 4 Stage Water Filter Straw - 1 Pack

Cascade Mountain Tech$18.5827 rev

5mo ago

Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry

Tewiky$12.32420 rev

7mo ago

TLIEAO 400 Pieces All-Purpose First Aid Kit - Organized Dual-Layer Wall - Professional Medical Kit for Home Car Camping Travel Office Outdoor Business & Sports

TLIEAO$35.81107 rev

9mo ago

Dorunmo Rose Red Cross Anklet for Women 925 Sterling Silver Tourmaline Anklet October Birthstone Jewelry for Mom Wedding for Bride Mom Women Wife

Dorunmo$50.3015 rev

1y ago

2pcs Red Cross Vinyl Decal 3.94x3.94 Medical Symbol Sticker for Car Window First Aid Kit Emergency Sign Decor |#S50404

OTGETN$7.1614 rev

1y ago

What buyers say about red cross

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“very affordable”

Quality-Overall13%

“The quality is solid”

Size-Overall11%

“fits perfectly in my bag”

Advertised Vs Actual Product8%

“As advertised”

Compactness7%

“Compact and useful”

Ease Of Use6%

“easy to access”

Portability6%

“easy to carry”

Efficiency3%

“Works well”

Strength3%

“The construction feels sturdy”

Storage Capacity2%

“efficient to use and store”

What buyers complain about

Size-Overall14%

“Its small”

Quality-Overall8%

“Low quality”

Taste-Overall7%

“has an aftertaste”

Water Resistance6%

“If the bandages get wet at all they fall right off”

Oral Hygiene3%

“Cannot use for sore gums or nerve pain in mouth”

Advertised Vs Actual Product3%

“The photo as usual is designed deceptively”

Adhesion/Stickiness3%

“Very inferior adhesive quality”

Ease Of Use3%

“UNABLE TO USE THEM”

Pain Relief-Overall3%

“Burned myself pretty bad”

Tooth Sensitivity2%

“This stuff will absolutely burn your lips and tongue off, make you gag, and almost have you puking,”

Top return reasons

Size-Overall57%

Advertised Vs Actual Product9%

Value For Money9%

Quality-Overall6%

Weight Heavy4%

Zipper Quality1%

Functionality-Overall1%

Smell1%

Material Quality1%

Certifications1%

Common questions

Is red cross profitable to sell on Amazon United States?: The niche generates $59K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (47/100).
How competitive is the red cross niche?: 16 brands and 74 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in red cross?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Taste-Overall. The return rate is 0.5%.
When does demand for red cross peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the red cross niche?: Listings span $7.16–$134.31; the average listing price is $34.08 (sweet spot $15–$100). The average incumbent carries 1,873 reviews — the moat a new listing must climb.