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Red Crinkle Cut Paper Shred Filler

Fail

Demand is soft, at -53.1% this quarter, so Red Crinkle Cut Paper Shred Filler is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$157K/yr110K searches / yr
90-day growth
-53.1%search demand this quarter
Competition
63%top-5 click share · 11 brands · 14 sellers

Flapen Score

Red Crinkle Cut Paper Shred Filler against its category

The dotted line is the Health & Household average. Past it, Red Crinkle Cut Paper Shred Filler is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Crinkle Cut Paper Shred Filler market on Amazon at a glance

Shoppers on Amazon United States searched for Red Crinkle Cut Paper Shred Filler 110K times last year and spent an estimated $157K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -53.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-53.1%
Conversion, latest week
11.3%
Market size, estimated
$157Ka year
Peak month
February9.5× the quietest month
Top search term
red crinkle paper filler27K searches a year

02 · Price

A sale here is worth $12.64.

Listings sell for $12.64 on average, from $6.50 to $23.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $12.64 that is $6K to $9K a year per listing.

Average price
$12.64under the $15 to $100 sweet spot
Price range
$6.50–$23.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #25 within Gift Wrap Crinkle & Filler Paper. It carries 1,404 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#25in Gift Wrap Crinkle & Filler Paper
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,404per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Red Crinkle Cut Paper Shred Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

14

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

15%

  • Brand 122%
  • Brand 220%
  • Brand 313%
  • Brand 412%
  • Brand 511%
  • Brand 68%
  • Open — no brand owns it (5 brands, 15%)

Demand

Red Crinkle Cut Paper Shred Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 9.5×

Search terms

Top Red Crinkle Cut Paper Shred Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red crinkle paper filler27K/yr
  • red shredded paper for gift baskets14K/yr
  • red crinkle paper14K/yr
  • red shredded paper filler14K/yr
  • red basket filler7K/yr
  • red filler paper5K/yr
  • red paper shred7K/yr
  • red shredded paper6K/yr
  • crinkle paper filler red4K/yr
  • red confetti paper4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Crinkle Cut Paper Shred Filler

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Color”
50%of negative reviews mention “Color”
2.9%of orders come back
“Not as red as I would have liked”
A buyer, on “Color”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Red Crinkle Cut Paper Shred Filler questions

Answered from the same tracked data.