Red Cocktail Napkins

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

27K

Growth, 90 days vs prior 90

+5.9%

Conversion, latest week

14.8%

Market size, estimated

$50Ka year

Peak month

December3.5× the quietest month

Top search term

red cocktail napkins23K searches a year

Listings sell for $12.78 on average, from $2.82 to $29.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.78 that is $1K to $3K a year per listing.

Average price

$12.78under the $15 to $100 sweet spot

Price range

$2.82–$29.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.5%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #199 within Disposable Napkins. It carries 1,198 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#199in Disposable Napkins

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,198per listing

Listings tracked

31

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months