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Red Cellophane

Fail

Shoppers spend an estimated $45K a year here, so Red Cellophane is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$45K/yr50K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
56%top-5 click share · 17 brands · 19 sellers

Flapen Score

Red Cellophane against its category

The dotted line is the Health & Household average. Past it, Red Cellophane is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Cellophane market on Amazon at a glance

Shoppers on Amazon United States searched for Red Cellophane 50K times last year and spent an estimated $45K. The top 5 brands take 62% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
9.8%
Market size, estimated
$45Ka year
Peak month
December3.5× the quietest month
Top search term
red cellophane31K searches a year

02 · Price

A sale here is worth $9.16.

Listings sell for $9.16 on average, from $4.42 to $16.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.16 that is $916 to $2K a year per listing.

Average price
$9.16under the $15 to $100 sweet spot
Price range
$4.42–$16.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$916–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #100 within Gift Wrap Cellophane. It carries 1,516 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#100in Gift Wrap Cellophane
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,516per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Red Cellophane products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

19

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

32%

  • Brand 123%
  • Brand 218%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Red Cellophane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Red Cellophane search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red cellophane31K/yr
  • red cellophane sheets11K/yr
  • red cellophane wrap8K/yr

Reviews and returns

What reviews say buyers love and hate about Red Cellophane

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
31%of negative reviews mention “Color”
2.6%of orders come back
“I wish they had a set with multi color options”
A buyer, on “Color”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Cellophane questions

Answered from the same tracked data.