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Red Bows Christmas Decorations

Fail

Demand is soft, at -34.1% this quarter, so Red Bows Christmas Decorations is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$159K/yr387K searches / yr
90-day growth
-34.1%search demand this quarter
Competition
42%top-5 click share · 35 brands · 38 sellers

Flapen Score

Red Bows Christmas Decorations against its category

The dotted line is the Health & Household average. Past it, Red Bows Christmas Decorations is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Bows Christmas Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Red Bows Christmas Decorations 387K times last year and spent an estimated $159K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months
387K
Growth, 90 days vs prior 90
-34.1%
Conversion, latest week
4.6%
Market size, estimated
$159Ka year
Peak month
November102.5× the quietest month
Top search term
small red bows36K searches a year

02 · Price

A sale here is worth $8.86.

Listings sell for $8.86 on average, from $2.70 to $25.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $8.86 that is $886 to $2K a year per listing.

Average price
$8.86under the $15 to $100 sweet spot
Price range
$2.70–$25.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$886–$2K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #5,479 within Gift Wrap Bows. It carries 387 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
14.9%
Average rank
#5,479in Gift Wrap Bows
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
387per listing
Listings tracked
40

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Red Bows Christmas Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

35 falling

Sellers

38

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

42%

Top 20: 78%

Open market

51%

  • Brand 117%
  • Brand 210%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Red Bows Christmas Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 102.5×

Search terms

Top Red Bows Christmas Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small red bows36K/yr
  • red ribbon bows19K/yr
  • red christmas bows147K/yr
  • red bow decor10K/yr
  • small red bow6K/yr
  • red small bows6K/yr
  • red bow ribbon7K/yr
  • red wreath bow16K/yr
  • little red bows8K/yr
  • red bows for crafts6K/yr

Reviews and returns

What reviews say buyers love and hate about Red Bows Christmas Decorations

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
5.0%of orders come back
“i thought the clips were kind of large”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Red Bows Christmas Decorations questions

Answered from the same tracked data.