Is red and white ribbon profitable to sell on Amazon United States?

The niche generates $92K/yr across 64 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is +125.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the red and white ribbon niche?

39 brands and 52 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in red and white ribbon?

Top complaints mined from reviews: Quality-Overall, Color, Value For Money. The return rate is 2.7%.

When does demand for red and white ribbon peak?

Demand peaks in Nov–Dec; the busiest month runs 13.8× the quietest.

What does it cost to enter the red and white ribbon niche?

Listings span $4.21–$17.40; the average listing price is $9.82 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.

red and white ribbon

Worth a look

Shows demand growing +125.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+125.8%

90-day search growth — must beat 0% to launch

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Review moat

Great431.55

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Returns

Good2.7%

return rate — above 5% kills the launch gate

Avg price

Okay$9.82

avg listing price — sweet spot $15–$100

Market size

Bad$92K

$92K/yr · 171K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.21–$17.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, red and white ribbon is a $92K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

red and white ribbon market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: $98K–$123K; units × avg price
Conversion rate: 5.5%
Avg BSR: #1,664
Page quality: 0%
Prime: 98%
Sponsored: 77%
Out of stock: 13.2%
Avg brand age: 34 months
Avg seller age: 205 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

Top-5 brand share

57%

Top 20: 86%

Top-5 click share

30%

Top 20: 64%

Open market

38%

FAKILO14%
TONIFUL13%
Ribbli13%
MEEDEE11%
SEPGLITTER5%
Dynoro5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +125.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 13.8×

Open Trend

Top red and white ribbon search terms

red and white ribbon71K/yr +74.4%5.5% conv.
red and white striped ribbon24K/yr +200.0%5.8% conv.
red striped ribbon11K/yr +281.3%5.9% conv.
red white ribbon9K/yr +123.6%5.1% conv.
red stripe ribbon6K/yr +345.3%5.6% conv.
red and white wired ribbon10K/yr +129.5%1.3% conv.
red and white stripe ribbon6K/yr +205.4%6.2% conv.
red white striped ribbon4K/yr +155.4%5.8% conv.
white and red ribbon6K/yr +45.1%4.0% conv.
red and white ribbon wired6K/yr +103.4%1.2% conv.

All search terms

Top red and white ribbon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MEEDEE Natural Cotton Stripes Fabric Ribbon 1-1/2 inch Red and White Stripe Ribbon for DIY Crafts Gift Wrapping Home Decor Sewing (10 Yards)

MEEDEE$14.604.9★160 rev

FAKILO Red and White Striped Grosgrain Ribbon 3/8 x 50 yds Double Sided Patriotic Ribbon for American Crafts Cheerleading Decorations Independence Day Christmas Decorations Valentines Day

FAKILO$10.884.6★92 rev

TONIFUL Red White Striped Ribbon 1 Inch 25 Yards Grosgrain Ribbon for Gift Wrapping Valentines Decoration DIY Floral Bouquet Hair Bows Accessories Crafts Wedding Christmas Birthday Party Decor

TONIFUL$9.714.4★346 rev

Dynoro Red and White Gingham Ribbon 3/8IN x 50Yd - Elegant Thin Red Checkered Ribbon for Christmas Gift Wrapping DIY Crafts and Hair Accessories Polyester Woven Edge for a Classic Touch

Dynoro$4.934.8★160 rev

FAKILO Cute Stripe Ribbon for Gift Cake Present Wrapping Craft DIY Fun Ribbon with Red Stripes 3/8 Inch x 10 Yards

FAKILO$7.974.8★63 rev

Newest

by launch date

Double Faced Red and White Striped Grosgrain Ribbon 3/8 Inch 55 Yards Ribbon Fabric Ribbon for Gift Wrapping Bows Flower Bouquet Handmade Crafts Wedding Christmas Party Decoration

BOFA Eco Tableware$6.769 rev

7mo ago

woric Red Gingham Ribbon 5/8 X 30 Yd Plaid Ribbon Craft Ribbons Buffalo Checker Ribbon for Picnic Party Bridal Baby Shower Wedding Decor Sewing Crafts Hair Bows Cake

woric$7.5569 rev

8mo ago

Cute Stripe Ribbon 0.4 Inch x 10 Yards Vintage Christmas Ribbon Fun Red And White Ribbons Red Fabric Striped Holiday Ribbons for Gift Wrapping Cake Present Home Decor Wedding Valentines Party Birthday

Psyqtsuary$6.612 rev

9mo ago

TONIFUL Red Striped Ribbon 3/8 Inch x 10 Yard Natural Cotton Ribbon for Gift Wrapping Crafts Project Home Decor Floral Bouquet Wedding Valentines Christmas and Birthday Party Decoration

TONIFUL$8.2879 rev

10mo ago

Red and White Striped Ribbon 5/8 Inch x 10 Yards Red Striped Ribbon for Easter Graduation Gift Wrapping Cake Present Craft DIY Party Home Decor

ValueBargain$6.749 rev

11mo ago

What buyers say about red and white ribbon

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall38%

“Excellent product”

Color17%

“vivid color”

Value For Money6%

“Worth the money”

Embellishment/Embroidery Quality6%

“Cute ribbon”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use3%

“easy to use”

Thickness3%

“Thickness was perfect”

Gifting Purpose2%

“Great product and price, vivid color and perfect size for gift or craft”

Design-Overall2%

“really liked the vintage red gingham design—it has a cute style that works well for decorative accents”

Shape/Style2%

“which makes it very easy to adjust the shape”

What buyers complain about

Quality-Overall24%

“Ugly and looks cheap”

Color18%

“More muted colors”

Value For Money10%

“Looks so expensive”

Thickness6%

“Its thin and not as pretty as I would have liked to have”

Material Quality4%

“a lot of material for cheap”

Advertised Vs Actual Product4%

“This ribbon was advertised as WIRED! It is not wired”

Size-Overall3%

“at 5/8 inch it felt much smaller in person than I expected”

Ease Of Use1%

“There are a couple of major concerns, though, that may affect ease of use”

Top return reasons

Color25%

Size-Overall22%

Value For Money14%

Advertised Vs Actual Product9%

Thin8%

Quality-Overall5%

Material Quality5%

Display Colors3%