Red and White Napkins
MaybeSearch demand grew +89.3% this quarter. But shoppers spend an estimated $90K a year here, so Red and White Napkins is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $90K/yr83K searches / yr
- 90-day growth
- +89.3%search demand this quarter
- Competition
- 59%top-5 click share · 17 brands · 27 sellers
Flapen Score
Red and White Napkins against its category
The dotted line is the Health & Household average. Past it, Red and White Napkins is stronger. Inside it, weaker.
Market
The Red and White Napkins market on Amazon at a glance
Shoppers on Amazon United States searched for Red and White Napkins 83K times last year and spent an estimated $90K. The top 5 brands take 71% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +89.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- +89.3%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $90Ka year
- Peak month
- June2.7× the quietest month
- Top search term
- red gingham napkins18K searches a year
02 · Price
A sale here is worth $11.88.
Listings sell for $11.88 on average, from $6.04 to $29.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.88 that is $3K to $6K a year per listing.
- Average price
- $11.88under the $15 to $100 sweet spot
- Price range
- $6.04–$29.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #349 within Disposable Napkins. It carries 1,042 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #349in Disposable Napkins
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,042per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Red and White Napkins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
27
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
59%
Top 20: 98%
Open market
24%
- Brand 129%
- Brand 224%
- Brand 39%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Red and White Napkins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×
Search terms
Top Red and White Napkins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red gingham napkins18K/yr
- red and white napkins18K/yr
- picnic napkins12K/yr
- bbq napkins8K/yr
- red and white checkered napkins11K/yr
- red checkered napkins11K/yr
- red and white gingham napkins4K/yr
- red and white checked napkins3K/yr
Reviews and returns
What reviews say buyers love and hate about Red and White Napkins
We read the reviews and the return reasons for every product selling here.
“They are two ply so not real thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red and White Napkins questions
Answered from the same tracked data.