Is red and white christmas wrapping paper profitable to sell on Amazon United States?

The niche generates $38K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (32/100).

How competitive is the red and white christmas wrapping paper niche?

6 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in red and white christmas wrapping paper?

Top complaints mined from reviews: Thickness, Color, Size-Overall. The return rate is 3.1%.

When does demand for red and white christmas wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 72.8× the quietest.

What does it cost to enter the red and white christmas wrapping paper niche?

Listings span $9.49–$19.75; the average listing price is $11.52 (sweet spot $15–$100). The average incumbent carries 992 reviews — the moat a new listing must climb.

red and white christmas wrapping paper

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Good992.08

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Avg price

Okay$11.52

avg listing price — sweet spot $15–$100

Price range

Okay$9.49–$19.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.9%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$38K

$38K/yr · 61K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, red and white christmas wrapping paper is a $38K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

red and white christmas wrapping paper market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $29K–$35K; units × avg price
Conversion rate: 5.3%
Avg BSR: #465
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 15.4%
Avg brand age: 28 months
Avg seller age: 207 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

WRAPAHOLIC43%
RUSPEPA41%
American Greetings5%
DeskAKBK4%
Homeral4%
LaRibbons4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 72.8×

Open Trend

Top red and white christmas wrapping paper search terms

red and white wrapping paper26K/yr +15.4%5.1% conv.
red and white christmas wrapping paper20K/yr +55.6%0.0% conv.
wrapping paper red and white4K/yr -27.7%4.0% conv.
red and white wrapping paper christmas7K/yr -17.1%0.0% conv.
christmas wrapping paper red and white5K/yr -64.6%0.0% conv.

All search terms

Top red and white christmas wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Red and White Plaid Design for Birthday Holiday Wedding Baby Shower

WRAPAHOLIC$9.894.8★780 rev

RUSPEPA Reversible Wrapping Paper Roll Mini Roll Red and White Stripes and Diamond Pattern Holiday Gift Wrap for Christmas Valentines Day Birthday Wedding Baby Shower 17 Inches x 16.4 Feet

RUSPEPA$9.874.6★110 rev

RUSPEPA Wrapping Paper - Mini Roll - Red and White Stripe Design Perfect for Wedding Birthday Baby Shower Party - 17.5 Inch X 32.8 Feet

RUSPEPA$9.774.7★354 rev

RUSPEPA Reversible Polka Dot Wrapping Paper Mini Roll Red White Large & Small Dots Design Modern Classic Gift Wrap for Birthday Holiday Valentines Day Christmas Party 17 Inches x 16.4 Feet

RUSPEPA$9.914.5★111 rev

WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch x 33 Feet - Red and Stripes Design for Christmas Birthday Holiday Wedding Baby Shower

WRAPAHOLIC$10.504.6★459 rev

Newest

by launch date

RUSPEPA Reversible Polka Dot Wrapping Paper Mini Roll Red White Large & Small Dots Design Modern Classic Gift Wrap for Birthday Holiday Valentines Day Christmas Party 17 Inches x 16.4 Feet

RUSPEPA$9.91111 rev

6mo ago

Gift Wrapping Paper 3PC Gift Wrap Set with Hearts Stripes and Polka Dots 17 x 200 inch Each Elegant Red and White Designs for Wedding Anniversary Bridal or Baby Shower Mothers day Gifts

DeskAKBK$12.6111 rev

7mo ago

RUSPEPA Reversible Wrapping Paper Roll Mini Roll Red and White Stripes and Diamond Pattern Holiday Gift Wrap for Christmas Valentines Day Birthday Wedding Baby Shower 17 Inches x 16.4 Feet

RUSPEPA$9.87110 rev

10mo ago

LaRibbons Christmas Wrapping Paper Roll Classic Red & White Striped Gift Wrap for Christmas Holiday Winter Party 17 Inch x 33 Feet

LaRibbons$9.49687 rev

1y ago

HOMERAL Checkered Wrapping Paper Roll - Red Metallic Foil Diamond & Stripe Reversible Classic Pattern Gift Wrap for Birthday Mothers Day Fathers Day Wedding Christmas Anniversary - Mini Roll - 17 In x 33 Ft

Homeral$9.72220 rev

1y ago

What buyers say about red and white christmas wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent quality and great for the money since it is double sided for more looks”

Color13%

“The colors are beautiful”

Gifting Purpose9%

“Im happy with these for wrapping gifts”

Design-Overall9%

“The designs are absolutely beautiful, and the red and white colors really pop in person just like they do online”

Size-Overall6%

“Great size”

Thickness5%

“Its not too thin”

Efficiency5%

“Works great”

Strength5%

“Pretty and sturdy”

Weight Heavy5%

“It is heavy”

Weight Light4%

“It's lightweight”

What buyers complain about

Thickness30%

“not so thick that its hard to work with”

Color19%

“In the photos the gift wrap looks reddish”

Size-Overall12%

“They are short rolls”

Value For Money7%

“the value could be a bit better”

Display-Overall4%

“The pattern doesn't show through the other side”

Top return reasons

Size-Overall37%

Color22%

Value For Money16%

Advertised Vs Actual Product10%

Smell3%

Ease Of Cleaning2%

Design-Overall2%

Thin2%

Gifting Purpose2%

Quality-Overall1%

Common questions

Is red and white christmas wrapping paper profitable to sell on Amazon United States?: The niche generates $38K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (32/100).
How competitive is the red and white christmas wrapping paper niche?: 6 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in red and white christmas wrapping paper?: Top complaints mined from reviews: Thickness, Color, Size-Overall. The return rate is 3.1%.
When does demand for red and white christmas wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 72.8× the quietest.
What does it cost to enter the red and white christmas wrapping paper niche?: Listings span $9.49–$19.75; the average listing price is $11.52 (sweet spot $15–$100). The average incumbent carries 992 reviews — the moat a new listing must climb.