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Red and Green Ribbon

Maybe

Search demand grew +238.5% this quarter. But shoppers spend an estimated $17K a year here, so Red and Green Ribbon is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$17K/yr61K searches / yr
90-day growth
+238.5%search demand this quarter
Competition
51%top-5 click share · 24 brands · 26 sellers

Flapen Score

Red and Green Ribbon against its category

The dotted line is the Health & Household average. Past it, Red and Green Ribbon is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red and Green Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Red and Green Ribbon 61K times last year and spent an estimated $17K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +238.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+238.5%
Conversion, latest week
3.5%
Market size, estimated
$17Ka year
Peak month
November45.2× the quietest month
Top search term
red and green ribbon35K searches a year

02 · Price

A sale here is worth $8.15.

Listings sell for $8.15 on average, from $5.01 to $19.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $8.15 that is $0 to $815 a year per listing.

Average price
$8.15under the $15 to $100 sweet spot
Price range
$5.01–$19.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$815
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #1,836 within Gift Wrap Ribbons. It carries 824 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
96%
Out of stock, average day
10.9%
Average rank
#1,836in Gift Wrap Ribbons
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
824per listing
Listings tracked
26

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Red and Green Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

26

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

51%

Top 20: 96%

Open market

37%

  • Brand 119%
  • Brand 213%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Red and Green Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 45.2×

Search terms

Top Red and Green Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red and green ribbon35K/yr
  • green and red ribbon10K/yr
  • red and green christmas ribbon13K/yr
  • red and green ribbon for christmas tree3K/yr
  • red and green ribbon for gift wrapping344/yr

Reviews and returns

What reviews say buyers love and hate about Red and Green Ribbon

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
16%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“This ribbon isnt craft store quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Red and Green Ribbon questions

Answered from the same tracked data.