red and gold wrapping paper
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good899.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.89avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$8.14–$16.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, red and gold wrapping paper is a $5K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
red and gold wrapping paper market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $16K–$22K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #560
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 20.7%
- Avg brand age
- 23 months
- Avg seller age
- 212 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
16
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
21%
- EUSOAR23%
- Aimyoo20%
- KMER LIFE10%
- Flyhill8%
- Hallmark8%
- Merture8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 97.6×
Top red and gold wrapping paper search terms
- red and gold wrapping paper16K/yr
- gold and red wrapping paper4K/yr
- red and gold christmas wrapping paper12K/yr
- red and gold wrapping paper christmas6K/yr
Top red and gold wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EUSOAR Red Wrapping Paper 1 Roll 17 in x 32.8ft Red Gift Wrap with 10pcs Gold Pull Bows Engagement Gifts Wrapping Paper Crafts DIY Bouquet Packaging for Wedding Birthday Holiday Bridal Party
EUSOAR$15.404.4★7 rev
Aimyoo Red Wrapping Paper Roll - Mini Roll - 17 Inch x 32.8 Feet - Red with Gold Flakes Foil Design for Christmas Wedding Birthday Holiday Celebrations
Aimyoo$8.804.7★66 rev
KMER LIFE Metallic Wrapping Paper Rolls - 3 Rolls Premium Gift Wrapping Paper 17 x 120 Inch Each Birthday & Christmas Wrapping Paper Baby Shower & Party (Red Black Gold)
KMER LIFE$8.244.4★329 rev
Flyhill Gold Foil Polka Dot Wrapping Paper Roll Mini Roll Red Reversibl Gift Wrap for Birthday Girls Baby Shower Wedding (17 Inch X 32.8 Feet)
Flyhill$10.484.6★180 rev
Hallmark Christmas Wrapping Paper Rolls - Traditional Holiday Gift Wrap Paper (Set of 3 Reversible Rolls: 120 sq. ft. Ttl) Red and Gold Snowflakes Stripes Plaid Santas Sleigh
Hallmark$16.694.7★5,992 rev
Newest
by launch date
AmazingSpark Graduation Wrapping Paper Roll 2026 17 x 118 Inch 3D Embossing Gold Foil Graduation Wrapping Paper Congrats Grad Gift Wrap for Class High School College Party Supplies(Red Gold)
AmazingSpark$10.3844 rev
Zoyzoygo Crimson Gold Embossed Floral Wrap & Ribbon Set
Zoyzoygo$10.8649 rev
EUSOAR Red Wrapping Paper 1 Roll 17 in x 32.8ft Red Gift Wrap with 10pcs Gold Pull Bows Engagement Gifts Wrapping Paper Crafts DIY Bouquet Packaging for Wedding Birthday Holiday Bridal Party
EUSOAR$15.407 rev
Aimyoo Red Wrapping Paper Roll - Mini Roll - 17 Inch x 32.8 Feet - Red with Gold Flakes Foil Design for Christmas Wedding Birthday Holiday Celebrations
Aimyoo$8.8066 rev
Flyhill Gold Foil Polka Dot Wrapping Paper Roll Mini Roll Red Reversibl Gift Wrap for Birthday Girls Baby Shower Wedding (17 Inch X 32.8 Feet)
Flyhill$10.48180 rev
Trending
90-day click momentumAmazingSpark Graduation Wrapping Paper Roll 2026 17 x 118 Inch 3D Embossing Gold Foil Graduation Wrapping Paper Congrats Grad Gift Wrap for Class High School College Party Supplies(Red Gold)
AmazingSpark$10.384.6★
Zoyzoygo Crimson Gold Embossed Floral Wrap & Ribbon Set
Zoyzoygo$10.864.4★
EUSOAR Red Wrapping Paper 1 Roll 17 in x 32.8ft Red Gift Wrap with 10pcs Gold Pull Bows Engagement Gifts Wrapping Paper Crafts DIY Bouquet Packaging for Wedding Birthday Holiday Bridal Party
EUSOAR$15.404.4★
Aimyoo Red Wrapping Paper Roll - Mini Roll - 17 Inch x 32.8 Feet - Red with Gold Flakes Foil Design for Christmas Wedding Birthday Holiday Celebrations
Aimyoo$8.804.7★
Merture Gold Wrapping Paper Roll - 17 In X 32.8 Ft(46.5 sq.ft.) Metallic Gold Solid Color Gift Wrap with Grid Cutting Lines for Christmas Wedding Birthday Valentines Day Mothers Day Baby Shower
Merture$9.034.7★
What buyers say about red and gold wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“The listing photographs are correct”
“Great value, thick and durable”
“Great value”
“Very Pretty”
“it is sturdy”
“Perfect gold wrapping paper for small gifts”
“durable”
“Excellent quality, the texture is great”
“The paper itself has a nice weight”
“The crimson and gold embossed design is genuinely beautiful”
What buyers complain about
“Paper was too thick”
“Very bad quality product”
“Disturbing chemical smell - not safe product”
“impossible to use”
“The price is too high in my opinion”
“it is noticeably narrower”
“It looks and feels more like woven cotton fabric”
“The installation was really hit or miss though”
“Tore off easily too”
Top return reasons
Common questions
- Is red and gold wrapping paper profitable to sell on Amazon United States?
- The niche generates $5K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (29/100).
- How competitive is the red and gold wrapping paper niche?
- 9 brands and 16 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in red and gold wrapping paper?
- Top complaints mined from reviews: Thickness, Quality-Overall, Smell. The return rate is 1.5%.
- When does demand for red and gold wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 97.6× the quietest.
- What does it cost to enter the red and gold wrapping paper niche?
- Listings span $8.14–$16.69; the average listing price is $10.89 (sweet spot $15–$100). The average incumbent carries 899 reviews — the moat a new listing must climb.