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Recycled Toilet Paper

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 96% of clicks, so Recycled Toilet Paper is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$587K/yr190K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
69%top-5 click share · 8 brands · 667 sellers

Flapen Score

Recycled Toilet Paper against its category

The dotted line is the Health & Household average. Past it, Recycled Toilet Paper is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Recycled Toilet Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Recycled Toilet Paper 190K times last year and spent an estimated $587K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $587K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
11.6%
Market size, estimated
$587Ka year
Peak month
September6.0× the quietest month
Top search term
seventh generation toilet paper73K searches a year

02 · Price

A sale here is worth $26.65.

Listings sell for $26.65 on average, from $4.77 to $94.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $26.65 that is $27K to $33K a year per listing.

Average price
$26.65inside the $15 to $100 sweet spot
Price range
$4.77–$94.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$27K–$33K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,940 within Tissues, Toilet Paper & Sprays. It carries 7,743 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#2,940in Tissues, Toilet Paper & Sprays
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
7,743per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Recycled Toilet Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

667

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Brand 160%
  • Brand 229%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Recycled Toilet Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 6.0×

Search terms

Top Recycled Toilet Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seventh generation toilet paper73K/yr
  • recycled toilet paper40K/yr
  • 365 toilet paper18K/yr
  • 7th generation toilet paper14K/yr
  • toilet paper recycled11K/yr
  • toilet paper seventh generation6K/yr
  • recycled toilet paper unbleached5K/yr
  • everspring toilet paper4K/yr
  • seventh gen toilet paper2K/yr
  • 365 toilet paper unbleached3K/yr

Reviews and returns

What reviews say buyers love and hate about Recycled Toilet Paper

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Thickness”
0.1%of orders come back
“Thinner than expected”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Recycled Toilet Paper questions

Answered from the same tracked data.