Recycled Toilet Paper
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 96% of clicks, so Recycled Toilet Paper is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $587K/yr190K searches / yr
- 90-day growth
- +12.2%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 667 sellers
Flapen Score
Recycled Toilet Paper against its category
The dotted line is the Health & Household average. Past it, Recycled Toilet Paper is stronger. Inside it, weaker.
Market
The Recycled Toilet Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Recycled Toilet Paper 190K times last year and spent an estimated $587K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $587K a year.
- Searches, last 12 months
- 190K
- Growth, 90 days vs prior 90
- +12.2%
- Conversion, latest week
- 11.6%
- Market size, estimated
- $587Ka year
- Peak month
- September6.0× the quietest month
- Top search term
- seventh generation toilet paper73K searches a year
02 · Price
A sale here is worth $26.65.
Listings sell for $26.65 on average, from $4.77 to $94.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $26.65 that is $27K to $33K a year per listing.
- Average price
- $26.65inside the $15 to $100 sweet spot
- Price range
- $4.77–$94.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $27K–$33K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,940 within Tissues, Toilet Paper & Sprays. It carries 7,743 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #2,940in Tissues, Toilet Paper & Sprays
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 7,743per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Recycled Toilet Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Seventh Generation Toilet Paper 100% Recycled 2-Ply Bath Tissue 2 Pack x 12 Rolls of 240 Sheets Extra Soft Strong for Home & RV Whitened without Chlorine Bleach No Dyes Fragrances Septic Safe
- Price
- $40.14
- Rating
- 4.4/5
- Reviews
- 19,400
- Age
- 13y ago

365 by Whole Foods Market 100% Recycled Bath Tissue Ultra-Strong 260 Sheets per Roll 6 Count
- Price
- $5.84
- Rating
- 4.4/5
- Reviews
- 7,344
- Age
- 3y ago

Seventh Generation Toilet Paper 100% Recycled 2-Ply Bath Tissue 4 Pack x 12 Rolls of 240 Sheets Extra Soft Strong for Home & RV Whitened without Chlorine Bleach No Dyes Fragrances Septic Safe
- Price
- $44.90
- Rating
- 4.4/5
- Reviews
- 19,400
- Age
- 15y ago

Seventh Generation Bath Tissue Toilet Paper Chlorine Free 2 Ply Toilet Paper 100% Recycled Paper 4 Count (Pack of 1)
- Price
- $4.77
- Rating
- 4.2/5
- Reviews
- 2,439
- Age
- 16y ago

Seventh Generation Bathroom Tissue 4 x 4 White 12 per Pack
- Price
- $22.36
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 6y ago
Trending
estimated 90-day click momentum
Seventh Generation Bath Tissue Toilet Paper Chlorine Free 2 Ply Toilet Paper 100% Recycled Paper 4 Count (Pack of 1)
- Price
- $4.77
- Rating
- 4.2/5
- Reviews
- 2,439
- Age
- 16y ago

Reel Premium 3-Ply Bamboo Toilet Paper Unbleached - 12 Rolls 300 Sheets per Roll - Non-Toxic Chemical & Bleach Free Toilet Paper - Tree-Free Septic Safe - Bath Tissues with Zero Plastic Packaging
- Price
- $26.57
- Rating
- 4.6/5
- Reviews
- 4,102
- Age
- 2y ago

Seventh Generation Bathroom Tissue 4 x 4 White 12 per Pack
- Price
- $22.36
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 6y ago

365 by Whole Foods Market 100% Recycled Bath Tissue Ultra-Strong 260 Sheets per Roll 6 Count
- Price
- $5.84
- Rating
- 4.4/5
- Reviews
- 7,344
- Age
- 3y ago

Seventh Generation 100% Recycled Bathroom Tissue Septic Safe 2-Ply White 240 Sheets/roll 24/Pack
- Price
- $27.45
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 15y ago
Newest
by launch date
ECOLipak Bamboo Toilet Paper Septic Safe Toilet Tissue 24 Double Rolls 320 Sheets Per Roll Tree Free Non Toxic 2 Ply Soft and Absorbent Eco Friendly Dye-Free Paper
- Price
- $27.59
- Rating
- 4.2/5
- Reviews
- 1,296
- Age
- 1y ago

Aria 100% Recycled Toilet Paper 24 Rolls 3-Ply Soft Bath Tissue Paper Packaging
- Price
- $30.03
- Rating
- 4.4/5
- Reviews
- 392
- Age
- 2y ago

Reel Premium 3-Ply Bamboo Toilet Paper Unbleached - 12 Rolls 300 Sheets per Roll - Non-Toxic Chemical & Bleach Free Toilet Paper - Tree-Free Septic Safe - Bath Tissues with Zero Plastic Packaging
- Price
- $26.57
- Rating
- 4.6/5
- Reviews
- 4,102
- Age
- 2y ago

Scott Professional 100% Recycled Fiber Standard Roll Bulk Toilet Paper (13217) 2-Ply Elevated Design White Individually Wrapped (80 Rolls of 473 Sheets 37 840 Sheet Total)
- Price
- $53.82
- Rating
- 4.6/5
- Reviews
- 37,615
- Age
- 2y ago

Seventh Generation Bath Tissue 4 Roll 320 Sheet 320 CT
- Price
- $6.61
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
667
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
2%
- Seventh Generation60%
- 365 by Whole Foods Market29%
- Amazon Aware3%
- ECOLipak2%
- REEL1%
- Scott Professional1%
- Open — no brand owns it (2 brands, 2%)
Demand
Recycled Toilet Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 6.0×
Search terms
Top Recycled Toilet Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- seventh generation toilet paper73K/yr
- recycled toilet paper40K/yr
- 365 toilet paper18K/yr
- 7th generation toilet paper14K/yr
- toilet paper recycled11K/yr
- toilet paper seventh generation6K/yr
- recycled toilet paper unbleached5K/yr
- everspring toilet paper4K/yr
- seventh gen toilet paper2K/yr
- 365 toilet paper unbleached3K/yr
Reviews and returns
What reviews say buyers love and hate about Recycled Toilet Paper
We read the reviews and the return reasons for every product selling here.
“Thinner than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Recycled Toilet Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









