Recycled Paper Towel
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 96% of clicks, so Recycled Paper Towel is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $359K/yr90K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 656 sellers
Flapen Score
Recycled Paper Towel against its category
The dotted line is the Health & Household average. Past it, Recycled Paper Towel is stronger. Inside it, weaker.
Market
The Recycled Paper Towel market on Amazon at a glance
Shoppers on Amazon United States searched for Recycled Paper Towel 90K times last year and spent an estimated $359K. The top 5 brands take 96% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 13.8% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $359K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 13.8%
- Market size, estimated
- $359Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- recycled paper towels41K searches a year
02 · Price
A sale here is worth $28.85.
Listings sell for $28.85 on average, from $1.75 to $83.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $28.85 that is $7K to $14K a year per listing.
- Average price
- $28.85inside the $15 to $100 sweet spot
- Price range
- $1.75–$83.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$14K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #498 within Paper Towels. It carries 7,798 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 86%
- Out of stock, average day
- 0.7%
- Average rank
- #498in Paper Towels
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 7,798per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Recycled Paper Towel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Seventh Generation Paper Towels 100% Recycled Paper 2-ply 2 Rolls (Packaging May Vary)
- Price
- $7.66
- Rating
- 4.4/5
- Reviews
- 4,873
- Age
- 16y ago

Seventh Generation Unbleached Paper Towels 100% Recycled Paper 6 Count Pack of 4
- Price
- $65.35
- Rating
- 4.4/5
- Reviews
- 3,271
- Age
- 13y ago

365 by Whole Foods Market 100% Recycled Jumbo Paper Towels Ultra-Strong 135 Sheets per Roll 3 Count
- Price
- $4.47
- Rating
- 4.3/5
- Reviews
- 14,648
- Age
- 3y ago

Seventh Generation 100% Recycled Paper Kitchen Towel Rolls 2-Ply 11 x 5.4 156 Sheets/Roll 8 Rolls/Pack
- Price
- $28.92
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 6y ago

Seventh Generation Paper Towels 2-Ply 4 Pack 100% Recycled Paper 6 Rolls
- Price
- $57.53
- Rating
- 4.4/5
- Reviews
- 4,873
- Age
- 5y ago
Trending
estimated 90-day click momentum
Seventh Generation Paper Towels 100% Recycled Paper 2-ply 2 Rolls (Packaging May Vary)
- Price
- $7.66
- Rating
- 4.4/5
- Reviews
- 4,873
- Age
- 16y ago

ECOlipak Paper Towels - 8 Rolls 2 Ply 120 Sheets- Plastic Free Tree Free Compostable Disposable Kitchen Paper Towels Soft and Absorbent PFAS Free Nature
- Price
- $26.91
- Rating
- 4.1/5
- Reviews
- 135
- Age
- 9mo ago

Amazon Aware Bamboo Paper Towels 12 Rolls 2 ply FSC Certified 150 Sheets 1800 Count Pack of 12 Plastic-Free White
- Price
- $34.58
- Rating
- 4.3/5
- Reviews
- 1,690
- Age
- 3y ago

Seventh Generation Nat Paper Towels 120 Cnt 120-Count
- Price
- $4.48
- Rating
- 4.4/5
- Reviews
- 3,271
- Age
- 19y ago

365 by Whole Foods Market 100% Recycled Jumbo Paper Towels Ultra-Strong 135 Sheets per Roll 1 Count
- Price
- $1.75
- Rating
- 4.3/5
- Reviews
- 14,648
- Age
- 3y ago
Newest
by launch date
ECOlipak Paper Towels - 8 Rolls 2 Ply 120 Sheets- Plastic Free Tree Free Compostable Disposable Kitchen Paper Towels Soft and Absorbent PFAS Free Nature
- Price
- $26.91
- Rating
- 4.1/5
- Reviews
- 135
- Age
- 9mo ago

Amazon Aware Bamboo Paper Towels 6 Rolls 2 ply FSC Certified 150 Sheets 900 Count Plastic-Free Multicolor
- Price
- $21.08
- Rating
- 4.3/5
- Reviews
- 1,690
- Age
- 3y ago

Amazon Aware Bamboo Paper Towels 12 Rolls 2 ply FSC Certified 150 Sheets 1800 Count Pack of 12 Plastic-Free White
- Price
- $34.58
- Rating
- 4.3/5
- Reviews
- 1,690
- Age
- 3y ago

365 by Whole Foods Market 100% Recycled Jumbo Paper Towels Ultra-Strong 135 Sheets per Roll 3 Count
- Price
- $4.47
- Rating
- 4.3/5
- Reviews
- 14,648
- Age
- 3y ago

365 by Whole Foods Market 100% Recycled Jumbo Paper Towels Ultra-Strong 135 Sheets per Roll 1 Count
- Price
- $1.75
- Rating
- 4.3/5
- Reviews
- 14,648
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
656
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 98%
Open market
2%
- Seventh Generation65%
- 365 by Whole Foods Market21%
- Amazon Aware6%
- ECOLipak3%
- Amazon Basics2%
- Caboo2%
- Open — no brand owns it (2 brands, 2%)
Demand
Recycled Paper Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Recycled Paper Towel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- recycled paper towels41K/yr
- seventh generation paper towels26K/yr
- paper towels recycled12K/yr
- paper towels seventh generation4K/yr
- seventh generation paper towels unbleached4K/yr
- 7th generation paper towels3K/yr
Reviews and returns
What reviews say buyers love and hate about Recycled Paper Towel
We read the reviews and the return reasons for every product selling here.
“They are thin and paper-like”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Recycled Paper Towel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









