Rectangle Tissue Box
MaybeShoppers spend an estimated $48.6M a year here. But the top 5 brands take 100% of clicks, so Rectangle Tissue Box is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $48.6M/yr14.8M searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 49%top-5 click share · 5 brands · 188 sellers
Flapen Score
Rectangle Tissue Box against its category
The dotted line is the Health & Household average. Past it, Rectangle Tissue Box is stronger. Inside it, weaker.
Market
The Rectangle Tissue Box market on Amazon at a glance
Shoppers on Amazon United States searched for Rectangle Tissue Box 14.8M times last year and spent an estimated $48.6M. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 22.4% of those searches ended in a purchase.
Shoppers searched for this 14.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48.6M a year.
- Searches, last 12 months
- 14.8M
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 22.4%
- Market size, estimated
- $48.6Ma year
- Peak month
- August1.6× the quietest month
- Top search term
- tissues4.0M searches a year
02 · Price
A sale here is worth $14.65.
Listings sell for $14.65 on average, from $2.48 to $69.46. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 125,000 to 150,000 of them. At $14.65 that is $1.8M to $2.2M a year per listing.
- Average price
- $14.65under the $15 to $100 sweet spot
- Price range
- $2.48–$69.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 125,000–150,000
- Revenue per listing a year
- $1.8M–$2.2M
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Tissues, Toilet Paper & Sprays. It carries 32,162 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Tissues, Toilet Paper & Sprays
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 32,162per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Rectangle Tissue Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
188
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
0%
- Brand 154%
- Brand 221%
- Brand 312%
- Brand 411%
- Brand 51%
- Open — no brand owns it (0%)
Demand
Rectangle Tissue Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.6×
Search terms
Top Rectangle Tissue Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tissues4.0M/yr
- kleenex2.7M/yr
- kleenex tissues boxes2.4M/yr
- tissue1.2M/yr
- kleenex tissues cube boxes862K/yr
- facial tissue795K/yr
- tissue box565K/yr
- tissues cube boxes 4 pack499K/yr
- tissues boxes318K/yr
- kleenex tissues207K/yr
Reviews and returns
What reviews say buyers love and hate about Rectangle Tissue Box
We read the reviews and the return reasons for every product selling here.
“not soft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rectangle Tissue Box questions
Answered from the same tracked data.